Marvin Agustin is now busy handling the May 23 concert of Maroon 5 and the June 17 concert of Miley Cyrus


After helping organize the past concert of Bruno Mars, Marvin Agustin is now busy handling the upcoming May 23 concert of Maroon 5 and the June 17 concert of Miley Cyrus. The Maroon 5 concert will take place at the SMX Convention Center while Miley’s concert will be at SM Mall of Asia concert grounds.


Marvin Agustin is a man of many passions: cooking, managing
restaurants, hosting, acting, and producing concerts, just to name a few.


PEP.ph (Philippine Entertainment Portal) sat down recently with this modern Renaissance man in a press interview at one of his restaurants, SumoSam.


He is still ecstatic from his first venture into concert production with
his production outfit, Futuretainment Inc. Together with Stateside-
based Music Management International (MMI), they brought in Bruno Mars just last month. The artist, whose mother is a Filipina and whose father is a Puerto Rican, proudly tweeted that his Araneta performance was his biggest concert venue to date.


When Bruno called him ’boss’ as they met backstage, that’s when Marvin realized, "Oo nga ’no, ako pala producer nito."


"Mas yung mga staff ko ang nagkuwento about kay Bruno Mars, mabait, napakadown to earth, napakadaling kausap." Marvin reveals that Bruno Mars didn’t have any special requests, unlike other "diva" artists who are known for their unnecessary demands.


Marvin admits that Futuretainment Inc. was initially formed to produce films. But when they were given the opportunity to bring in concert artists, Marvin quickly accepted the idea. He says that seeing 20,000 fans of Bruno Mars screaming their hearts out and dancing and singing was extremely satisfying.


He shares that at Futuretainment they take time to go through all the
requests they receive for which artist to bring to the Philippines.


He remarks, "nakakaaddict to make thousands of people so happy in
a concert venue. Hindi mahirap ibenta yung artist kapag alam ng Pinoy yung songs niya, not just one or two but most of them."


As a producer, he says that "I’m very practical and I focus on
marketing and sales. I’m very hands on, especially since start-up un
Futuretainment."


By also bringing in world-class artists, he hopes that neighboring
Asian countries will make the Philippines a preferred concert
destination as well. "Di ba dati, tayo ang pupunta ng Japan, ng South
Korea, Singapore, Hong Kong, ngayon dito naman natin ipa-experience ang panonood ng kanilang mga idol."


His upcoming concert productions include Maroon 5 on May 23 and Miley Cyrus on June 17. The Maroon 5 concert will take place at the SMX Convention Center while Miley’s concert will take place at SM Mall of Asia concert grounds.


Marvin reveals, "yung mga inaanak ko sa States pupunta pa talaga dito sa Pilipinas para kay Miley. Ang Philippines lang kasi ang only Asian country na kasama sa tour niya."


Even if he intends to come up with a film project for Futuretainment,
Marvin says that artists such as U2, Madonna, American Idol winners Britney Spears and Christina Aguilera are still on the wishlist.


FOOD LOVER. Aside from being dedicated to concert production, Marvin’s first love still deals with food.


His passion for cooking started early in life. Marvin recalls, "maliit
lang kasi bahay namin, kita ang living room, dining at kitchen, at
nakikita ko magulang ko nagluluto, kung gaano sila kasaya magluto. Sa Pinoy, kahit mahirap, basta nagluluto, masaya eh. Yung mga tira-tira sa ref, niluluto ko yan, kaya yung isa sa mga nauna kong negosyo, mixed fried rice."


Marvin finds fulfilment in h osting GMA-7’s cooking-reality game show, Kitchen Superstar, by being able to give others the chance to fulfill their dreams. He says that he sees in them his own passion to learn and to persevere amidst whatever challenges they face.


"Masarap maging tulay para maabot nila ang mga pangarap nila.
Fulfilling sa akin na mashare ko sa kanila what I learned from my
mentors and those who helped me put up the restaurants, it’s my way of giving back and thanking those who helped me, for all they did."


According to the host, the showdown portions in Kitchen Superstar, have one objective: "hasain ang mga skills ng contestants, kami sa show, enjoy na enjoy na nakikita sila na natututo, although nahihirapan, minsan hindi nila alam ang gagawin nila. Pero after every showdown, yung pinakamasarap doon, kapag kinausap mo sila sa mga natutunan nila."


The drama and back stories simply allow for more spice in the kitchen, so to speak.


"Yung isang contestant, napilitan lang mag Nursing, ang gusto niya
talaga ay magluto, passion niya talaga pagkain. Mayroon din isa, na
hoping that through the show, makilala niya yung parents niya." Marvin points out that as many colors there are on the rainbow, that’s how colorful the lives of the contestants are.


Marvin empathizes with the contestants, because "deprived ako
sa pag-aaral, e, so natutuwa ako may nakikitang mga batang
ipinaglalaban ang pangarap nila." One contestant’s family didn’t have
the money to send him to culinary school, while Marvin says another
one really wants to practice cooking, "pero sa sobrang hirap ng buhay,
kapag nagpraktis siya, papagalitan siya ng magulang."


Marvin relates that before, "di ko rin maluto ang gusto kong lutuin,
hindi ako nakapag-aral, kaya masarap na dito sa Kitchen Superstar,
nalalatag ko yung opportunity sa kanila."


He also shares that his desire to expand his restaurant business
stemmed from seeing his company grow every time they’d hold a
Christmas party. He says, "ang dami pala natin pamilya napapasaya at
natutulungan dahil sa mga restaurant namin."


If he were to choose which of his many passions is his favorite, he
exclaims, "lahat! Di pwede maiwanan ang isa! Mas mahirap pag ginagawa mo yung di mo gusto, I enjoy and I’m very happy with what I’m doing."


"Kahit mahirap, sabi ko nga, lahat ng trabaho, mahirap, mas mahirap
pag hindi ka nag-eenjoy."


INSPIRATIONAL FILM. So what’s next for this 32 year old after spending fifteen years in showbiz?


Marvin is slated to do another soap opera after hsoting Kitchen Superstar. He is also seen in the Star Cinema movie, Ikaw ang Pag-ibig, directed by Marilou Diaz-Abaya. The inspirational film was produced by the Archdiocese of Caceres to mark the tri-centennial celebration of Our Lady of Peñafrancia.


"This film is very personal to her," as Marvin shares that after they
finished filming, it was discovered that her cancer had relapsed. "We
pray na malagpasan niya eto."


While Marilou Diaz-Abaya was writing it, Marvin recalls, "may sakit siya, then nawala while she was shooting it, then right after we finished, doon bumalik."


ON HIS LOVE LIFE. Given all these activities, does Marvin have time for his own love life? Marvin says that’s one thing he doesn’t plan for. "Kusa na lang darating, at matamis kapag nahuhuli kang unprepared."


He does tell us that lovelife is the one thing his twins don’t ask
from him. "Yung mga bagets, may potential sila mag showbiz, kasi gusto nila yung mga gusto ko. Nagagalit pa yan kunwari kung di sila madaanan ng camera."


"Yung dalawa, mag gra-grade one na sila, pampigil sila sa love life."
Marvin says that his kids, work, and making other people happy make up for the absence of a girlfriend.


"Inspirasyon ’yan, pampasarap ng buhay..." says the cooking show host-entrepreneur with a smile.

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