GMA-7 shows perform strongly in afternoon timeslot, based on Nielsen data


















Kylie Padilla (leftmost) topbills the GMA-7 afternoon show The Good Daughter. The drama program Hiram na Puso stars (top frame, from left) Mark Herras, Polo Ravales, Kris Bernal and Bela Padilla. Meanwhile, the lead of stars of Broken Vow (b


Shows of GMA Network have performed strongly in its drama-filled Afternoon Prime block, which runs weekdays from 2:30 p.m. to 6:30 pm.


As of March 16, data from Nielsen Television Audience Measurement (Nielsen TAM) show that GMA-7’s Afternoon Prime was a leader in the National Urban Philippines (NUTAM) from the beginning of the year with an average household rating of 14.6 points and an average audience share of 36.9 percent.


ABS-CBN, on the other hand, got an average household rating of 10.9 points and an audience share of 27.5 percent. In third place is TV5 with an average household rating of 6.6 points and an audience share of 16.8 percent.


GMA-7’s Afternoon Prime programming block begins with Hiram na Puso, which stars Gina Alajar, Gardo Versoza, Ayen Laurel, Candy Pangilinan, Wynwyn Marquez, Marc Acueza, Ana Marin with Mark Herras, Polo Ravales, Bela Padilla and Kris Bernal. Since March 5 (its pilot episode) to March 16, it gained an average household rating of 14.1 points while its counterpart got 9.1 points.


The Good Daughter also did well in the ratings game. This show is topbilled by Kylie Padilla, Rocco Nacino, LJ Reyes, introducing Max Collins with Raymond Bagatsing, Alicia Mayer, Dion Ignacio, Ervic Vijandre, Angelie Nicole Sanoy, and Ms. Luz Valdez. It received an average household rating of 14.6 points while its competitor got 11.5 points (based on February 13 to March 16, 2012 data).


Broken Vow, on the other hand, was ahead of its competitors by an average of 5.5 points since it launched on February 6 (period ending March 16). It reaped an average nationwide household rating of 14.1 points while its competing program only got 8.6 points. Broken Vow stars Gabby Eigenmann, Luis Alandy, Rochelle Pangilinan, and Bianca King. They are joined by Celia Rodriguez, Pancho Magno, Jace Flores, Lou Sison, Juan Rodrigo and Carmi Martin.


GMA-7’s fantasy-drama series, Alice Bungisngis and her Wonder Walis, has also been performing strongly in the afternoon block. Alice stars Jean Garcia, Janno Gibbs, Sheena Halili and tween stars Lexi Fernandez, Derrick Monasterio, with Jake Vargas and Bea Binene. Also included in the cast are Irma Adlawan, Buboy Garovillo, Roy Alvarez, Alicia Alonzo, Benjie Paras, Sef Cadayona, Lenlen Frial, and introducing Marc Justine Alvarez. Based on data gathered since its launch on February 6 to March 16, Alice has reaped an average household rating of 14.1 points in Urban Luzon while its counterparts Maria la del Barrio and recently, Wako Wako, got 12.5 points and 12.1 points, respectively. Alice’s lead was more pronounced in viewer-rich Mega Manila are where it got an average household rating of 14.1 points while its competitors got 11.6 points (Maria la del Barrio) and 11.2 points (Wako Wako).

GMA-7’s Afternoon Prime programs air weekdays beginning 2:30 p.m.

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