GMA-7 performs strongly in National Urban Television Audience Measurement in May 2012

Jun 4, 2012


"GMA Network Inc. (GMA) scored another nationwide TV ratings win this May, according to data of the widely recognized ratings service provider Nielsen TV Audience Measurement.

"Based on May 1 to 31, 2012 data (May 1 to 26 data and May 27 to 31 overnight data), GMA averaged 35.1 total day household audience share points in National Urban Television Audience Measurement (NUTAM), ahead of ABS-CBN’s 30.2 points by 4.9 points and of TV5’s 14.5 points by 20.6 points.

"Using an assumption of five viewers per household, GMA’s margins translate to almost 900,000 viewers over ABS-CBN and 3.7 million viewers over TV5 nationwide.

"Nielsen’s comparative monthly nationwide ratings performance of the country’s three major TV channels nearly half-way into the year likewise reflects GMA as the established leading station in the airwaves.

"GMA’s share point lead over ABS-CBN from January to May 31 hit almost six points, while its lead against TV5 was at 21 points.

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"In Total Urban Luzon, which makes up 77% of total urban television households nationwide, GMA hit 39 share points or a 13.1-point difference against ABS-CBN’s 25.9, and a 24.9-point gap against TV5’s 14.1 this May.

"The gaps translate to more than 1.8 million more viewers for GMA over ABS-CBN; and 3.5 million more viewers over TV5 in the said area.

"In Mega Manila, an area strategically important to advertisers as it comprises the bulk of total urban television households at 59.5%, GMA had an outright win with 40.2 share points, more than 15 points away from ABS-CBN’s 24.6, and 25.7 points higher than TV5’s 14.5 points.

"The gaps translate to almost 1.8 million more viewers over ABS-CBN and 2.9 million more viewers over TV5.

"Further, GMA strengthened its programming with a string of launches on primetime and daytime in the previous month.

"GMA’s newest primetime offering Luna Blanca, the first multigenerational drama, outrated in Mega Manila ABS-CBN’s counterpart program Princess and I during its debut last May 21, while the early morning cooking show Cooking with the Stars has been a constant nationwide ratings winner over ABS-CBN’s Kris TV since its premiere last May 28.

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"Pinoy Adventures, GMA's primetime adventure-travel show every Sunday, also records continuous ratings win in the strategic areas of Urban Luzon and Mega Manila over ABS-CBN’s Sarah G. Live since its premiere airing on May 13.

"On Saturday daytime, GMA’s My Chubby World is the recognized kids’ favorite over ABS-CBN’s The Penguin. GMA’s kiddie show had another season relaunch last May 12 and has consistently clobbered the competing program across all areas.

"Relative to TV5, GMA program launches enjoy high rating differences across all areas and timeblocks.

"GMA subscribes to the Nielsen TV Audience Measurement along with 21 companies including another major network, TV5; Faulkner Media; CBN Asia; 15 advertising agencies and three regional clients. On the other hand, ABS-CBN is the only local major TV network reportedly subscribing to Kantar Media, formerly known as TNS.

"The Nielsen TV Audience Measurement has a sample size of 1,190 homes in Mega Manila versus Kantar Media's 770 homes. Nielsen also has a nationwide sample size of 2,000 homes compared to the lower sample size of 1,370 utilized by Kantar Media.

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"GMA finished the first quarter of 2012 with P388 million in net profits, while ABS-CBN netted only P306 million for the period, a sharp 69% drop from 2011."

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