GMA Network levels up primetime TV ratings performance

Jun 13, 2012


"Secured at the top position in total day (6AM to 12MN) TV ratings nationwide, GMA Network, Inc. (GMA) continues to improve its primetime ratings in the country’s strategically important areas of Urban Luzon and Mega Manila.

"GMA’s notable ratings improvement on primetime TV opposite ABS-CBN’s listless performance from 2011 to partial 2012 (January to May 31; May 27 to 31 based on overnight ratings) drove up GMA’s overall showing against its closest competitor’s in National Urban Television Audience Measurement (NUTAM).

"This led GMA’s average primetime household audience share points in NUTAM to increase by 1.7 points, as opposed to ABS-CBN’s, which remained practically flat during the comparable period.

"Data were provided by the widely trusted ratings service provider Nielsen TV Audience Measurement.

"In bailiwicks Mega Manila and Urban Luzon, which respectively comprise 59.5% and 77% of total urban TV households nationwide, GMA’s growing primetime (6PM to 12MN) household audience share points increased primetime share margins over ABS-CBN to 6.9 points and 3.7 points in the respective areas during the covered period.

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"This makes GMA more advertiser-friendly, as it is favored by more TV households in the important areas of Urban Luzon and Mega Manila across all dayparts, including the heavily-watched primetime block.

"This May 2012, GMA’s primetime programs actually outnumbered ABS-CBN’s in the list of top 20 primetime programs in NUTAM. GMA had 11 entries in the said list.

"GMA’s programs also dominated the lists of top 10 morning and afternoon programs in NUTAM with seven entries in both lists.

"With established nationwide margins in the morning and afternoon blocks, alongside a stronger performance in nationwide primetime TV, GMA has consistently become the Philippines’ most watched TV station based on monthly household TV share records since January 2011 to-date.

"During the previous month, GMA had a 4.9-point gap over ABS-CBN in total day (6AM to 12MN) household audience shares in NUTAM with 35.1 points versus competitor’s 30.2 points.

"Correspondingly, GMA further improved its double-digit margins in total day household audience shares in the strategically important areas of Mega Manila and Urban Luzon, while ABS-CBN’s performance in areas with less TV households, namely, Urban Visayas (only 13% of total urban TV households nationwide) and Urban Mindanao (only 10% of total urban TV households nationwide), is on notable decline, based on average yearly share points recorded from 2010 to partial 2012.

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"GMA subscribes to the Nielsen TV Audience Measurement along with 21 companies including another major network, TV5; Faulkner Media; CBN Asia; 15 advertising agencies and three regional clients. On the other hand, ABS-CBN is the only local major TV network reportedly subscribing to Kantar Media, formerly known as TNS.

"The Nielsen TV Audience Measurement has a sample size of 1,190 homes in Mega Manila versus Kantar Media's 770 homes. Nielsen also has a nationwide sample size of 2,000 homes compared to the lower sample size of 1,370 utilized by Kantar Media."

Ed's Note: When content falls under "Press Statement," this means that the material is fully and directly from the company itself. The use of open-and-close quotation marks to envelope the entire text shows as much. This also means that PEP is not the author of the statement being read. PEP is simply providing the information for readers who may be interested.

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