Asia's Next Top Model Cycle 1 will be launched on November 25, 2012 across Asia on Star World. It will be followed one week later by free-to-air broadcasters in Indonesia (RCTI), Singapore (Ch. 5), Thailand (Ch 8), Philippines (Studio 23 & Velvet) and Vietnam (VTC9). The ANTM branded YouTube channel will be the third broadcast platform. More regional free-to-air channels are slated to launch the show in their 2013 schedule.
"I am thrilled to launch the Pan-Asian adaptation of Tyra Banks' iconic TV series America's Next Top Model," David Searl, founder of ice-TV Group and AsiasNTM executive producer, was quoted as saying in a release furnished to PEP.
"The Pan-Asian launch of Cycle 1 is a unique milestone for the Singapore content industry in terms of the scale of the production and depth of the distribution," says Searl.
Searl continues: "Asia's Next Top Model sees the widest ever-Asian distribution of any locally produced TV series. The depth and breadth of our distribution gives sponsors and partners amazing reach and incredible media ROI on a scale never seem before in the local media industry."
Ice-TV Channel Partnerships, the distribution arm of ice-TV, negotiated the extensive cable and free-to air distribution across Asia.
Top Model is under license in over 100 markets worldwide, and for the first time, the franchise will have a decidedly Pan-Asian touch by bringing together 14 young women from 13 different Asian ethnicities that represent the rich diversity and beauty of the East.
14 women to compete in Asia's Next Top Model, which will pilot this November
by posted on November 22, 2012