MTV Philippines assumes its corporate social responsibility by launching a multimedia campaign denouncing human trafficking and exploitation.
Human trafficking is defined by the United Nations as "the recruitment, transportation, and receipt of a person for sexual or economical exploitation by force, fraud, coercion or deception" in order to make a profit.
Despite being a seedy activity, human trafficking is a billion dollar industry surpassed only by illegal drug trafficking. It is estimated that majority of trafficked victims come from Asia and the Pacific; with poverty touted as the main reason young people fall victim to such a trade.
In collaboration with MTV Europe Foundation (MTVEF) and United States Agency for International Development (USAID), MTV Philippines launched its documentary titled Traffic: an MTV EXIT Special. This 30-minute special is meant to raise awareness and prevent human trafficking in Asia-Pacific. EXIT is short for End Exploitation and Trafficking.
Hosting the documentary is popular singer Christian Bautista who will present stories of real people who experienced first hand the horrors of trafficking, alongside other personalities who are involved with the issue.
Through this TV special, MTV aims to inform the public about the grave problem of human trafficking and at the same time educate viewers on how to protect themselves against explotation.
"As an entertainer I want to reach out to them. I want to reach out to the Filipino people to be aware of what's happening. To be smart and realize that not all opportunities are good opportunities. Study them before you head off and hopefully this effort would really bring out that message," said Christian in an interview with PEP (Philippine Entertainment Portal) last September 25 at Hard Rock Café in Makati City. Asia's Pop Idol is part of the regional campaign as one of a number of international artists to host the documentary.
Christian, who was extremely saddened by the fate of a young Filipina featured in the documentary, added: "Young people's hopes and desires to provide better lives for their families make them susceptible to traffickers. I hope this documentary hand-in-hand would be able to relay all the vital information and encourage everyone to join the fight against trafficking."
Traffic is only one of the many projects lined up by the MTV Exit Campaign in Asia and the Pacific in addressing the issue. As revealed during the launching last September 25, there would also be live events, partnerships with various local, national, and international anti-trafficking organizations, plus other programs to get the message across.
Traffic: An MTV Exit Special presented by Christian Bautista (English version) will premiere on MTV Philippines on October 18 at 8:30 pm and will be repeated on the following dates:
Saturday, October 20 at 9:30 pm (English)
Wednesday, October 24 at 3:30 pm (Tagalog)
Saturday, October 27 at 1:00 pm (English)
Monday, October 29 at 5:30 pm (English)
Friday, November 2 at 10:00 am (Tagalog)