Eat Bulaga continues to outrate its ABS-CBN and TV5 counterparts in Urban Luzon and Mega Manila, based on Nielsen data


"Riding on the momentum of its yearlong ratings success in 2012, broadcast leader GMA Network, Inc. (GMA) maintained dominance over competing stations in nationwide ratings in January, based on data from more widely recognized ratings service provider Nielsen TV Audience Measurement.

"For the period January 1 to 31 (January 27 to 31 based on overnight data), GMA registered an average total day household audience share of 33.1 percent in National Urban TV Audience Measurement (NUTAM), ahead of ABS-CBN’s 32.4 percent, and TV5’s 15.7 percent.

"The channel ranking remains the same in the viewer-rich areas of Urban Luzon and Mega Manila, which represent 76 and 59 percent, respectively, of the total urban television households in the country.

"GMA led across all dayparts in the two areas particularly important to advertisers, most notably in the afternoon block, where it led competition by double digits.

"In Urban Luzon, GMA scored a 36.9 percent total day household audience share average, up 8.4 points from ABS-CBN’s 28.5 percent, and up 21.4 points from TV5’s 15.5 percent.

"GMA also ruled over rival networks in Mega Manila with an average total day household audience share of 37.9 percent, ahead of ABS-CBN’s 26.5 percent by 11.4 points, and way ahead of TV5’s 16.3 percent by 21.6 points.

"More GMA programs also made it to the list of top-performing programs in Urban Luzon and Mega Manila with multi-awarded news magazine program Kapuso Mo, Jessica Soho leading both rosters for the month of January.

"The much-anticipated epic drama Indio bannered by Senator Ramon “Bong” Revilla Jr. also figured prominently in both lists, as well as in the list for NUTAM. Indio made an impressive debut on its pilot week in Urban Luzon and Mega Manila with an average household rating of 25.4 and 26.9 percent, respectively, compared to its rival program on ABS-CBN’s 22.2 and 20.4 percent.

"It is also worthy to note that the country’s longest-running noontime show Eat Bulaga kept its stronghold of its nationwide ratings edge. It likewise continued to draw more audiences and outrate both its ABS-CBN and TV5 counterparts in Urban Luzon and Mega Manila.

"Other ratings drivers of GMA for January are the Filipino adaptation of Temptation of Wife, the returning drama anthology Magpakailanman, its banner newscast 24 Oras, the original primetime drama Pahiram ng Sandali, the reality comedy program Pepito Manaloto: Ang Tunay na Buhay, the country’s longest running gag show Bubble Gang, and multi-awarded public affairs program Imbestigador.

"Also in the lists are Kap’s Amazing Stories, Kapuso Movie Festival, Celebrity Bluff, Yesterday’s Bride, Magdalena, Wattajob, Smile Dong Hae, Sana ay Ikaw na Nga, and The Princess’s Man.

"GMA and TV5 subscribe to Nielsen TV Audience Measurement while ABS-CBN is the lone local major TV network that reportedly subscribes to Kantar Media, formerly known as

"In Mega Manila, Nielsen TV Audience Measurement gathers data based on a sample size of 1,190 
homes as compared to Kantar Media's 770 homes. Meanwhile, Nielsen has a nationwide sample size of 2,000 homes, which is statistically higher than Kantar's sample size of 1,370."

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