GMA Network keeps stronghold of lead in Urban Luzon and Mega Manila, based on AGB Nielsen data

Mar 6, 2013


"GMA Network kept its over-all lead in viewer-rich Urban Luzon and Mega Manila in February (February 24 to 28 based on overnight data), according to data from the industry’s more trusted ratings service provider Nielsen TV Audience Measurement.

"GMA scored an average total day audience share of 35.5 percent in Urban Luzon, which accounts for 76 percent of the total urban TV household population in the entire country, up 5.7 points from ABS-CBN’s 29.8 points, and up 21.4 points from TV5’s 14.1 percent.

"Meanwhile, in Mega Manila, which represents 59 percent of the total urban TV households nationwide, GMA garnered a winning total day audience share of 36.6 percent, ahead of ABS-CBN’s 27.7 percent by 8.9 points, and ahead of TV’s 15 percent by 21.6 points.

"GMA’s afternoon block widely known as GMA Afternoon Prime continued to be its primary ratings driver not only in the said two areas, but also in National Urban Television Audience Measurement (NUTAM), where it led competition by significant margins.

"GMA ended the period with a strong average household audience share of 34.8 percent in the said time block in NUTAM, higher than ABS-CBN’s 29.1 percent by 5.7 points, and TV5’s 15.6 percent by 19.2 points.

"In Urban Luzon, GMA Afternoon Prime scored the most number of viewers as revealed by its 39.2 percent total day average, up by a solid 14 points from ABS-CBN’s 25.2 percent, and up 24.5 points from TV5’s 14.7 percent.

"More television viewers also tuned in to the Kapuso Network in the afternoon timeslot in its bailiwick Mega Manila with a 40.4 percent total day household audience share, leading ABS-CBN’s 23.3 percent by 17.1 points and TV5’s 15.6 percent by 24.8 points.

"The Network launched two new Afternoon Prime dramas in February, the family drama Bukod Kang Pinagpala, and the romantic fantasy-drama Unforgettable. The initial episode of both programs rated higher than its ABS-CBN and TV-5 counterparts in NUTAM, Urban Luzon and Mega Manila.

"GMA likewise outnumbered ABS-CBN in the list of the 30 top-rated programs (excluding specials) in Urban Luzon and Mega Manila with 17 and 18 entries, respectively. The long-running public affairs program Kapuso Mo, Jessica Soho led all other GMA programs in the list for NUTAM, Urban Luzon and Mega Manila.

"Other top-performing Kapuso programs for February are Magpakailanman, Temptation of Wife, Indio, Kapuso Movie Night, Pahiram ng Sandali, 24 Oras, Bubble Gang, Pepito Manaloto, Eat Bulaga, Imbestigador, Sana ay Ikaw na Nga, Smile Dong Hae, Yesterday’s Bride, Kap’s Amazing Stories, The Princess’s Man, Watta Job, and The Greatest Love.

"GMA’s average total day audience share in NUTAM dipped 1.4 points to 31.7 percent from the previous month’s 33.1 percent. The Network is confident, however, that it will regain its nationwide lead as it continuous to strengthen its programming line-up alongside its constant efforts to strengthen its reach across the country.

"As the quarter draws to a close, GMA is set to launch additional programs such as the Saturday night sitcom Vampire Ang Daddy Ko topbilled by ace comedian Vic Sotto; the upcoming GMA Telebabad program Mundo Mo’y Akin bannered by Alden Richards and Louise delos Reyes, and introducing Lauren Young; and the afternoon drama Kambal ni Eliana featuring Kim Rodriguez, Enzo Pineda, Kristoffer Martin and Lexi Fernandez.

"Meanwhile, GMA News TV (News TV) likewise continues to strengthen its position as the country’s leading news channel with its continued dominance over competition. News TV garnered a 4.4 percent average total day audience share in NUTAM in February; leaving behind ABS-CBN News Channel (ANC), which only managed 0.1 percent, and AKSYON TV with only 0.2 percent.

"This year, the channel launches game-changing, next level documentary series of a scale never before produced by GMA News and Public Affairs.

"GMA and TV5 subscribe to Nielsen TV Audience Measurement while ABS-CBN is the lone local major TV network that reportedly subscribes to Kantar Media, formerly known as

"In Mega Manila, Nielsen TV Audience Measurement gathers data based on a sample size of 1,190 homes as compared to Kantar Media's 770 homes. Meanwhile, Nielsen has a nationwide urban sample size of 2,000 homes, which is statistically higher than Kantar's sample size of 1,370."

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