It's Showtime beats Eat Bulaga in April 2013, based on Kantar Media data

Last April, Isabel Granada and her family emerged as the grand champion in the Bida Kapamilya Celebrity Round: The Finals of It’s Showtime.


PRESS STATEMENT FROM ABS-CBN:


"ABS-CBN continued to dominate TV viewing across urban and rural homes nationwide in April with its strong line-up of shows with an average total day audience share of 42% or 12 points higher than GMA’s 30%, based on data from Kantar Media.


"Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.


"ABS-CBN also ruled the hotly contested primetime block (6PM-12MN), with an average national audience share of 46% vs. GMA’s 29%. Primetime is considered the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers efficiently.


"Aside from primetime, ABS-CBN’s early afternoon block (12NN-3PM) also strengthened with an average audience share of 41%, a three-point increase from last March’s 38%, while GMA lost a point to 32% from 33%. This was mainly driven by the performance on weekdays by It’s Showtime, which gained a national TV rating of 13.7%, beating Eat Bulaga (12.4%).


"ABS-CBN also remained strong in the morning (6AM-12NN) with an audience share of 37% vs. GMA’s 32%, and in the late afternoon (3PM-6PM) with 36% vs. GMA’s 29%.


"Twelve out of the top 15 regular airing programs for April were produced by ABS-CBN. Superhero drama Juan Dela Cruz topped the list with 33.4%, almost 14 points higher than rival program Indio which trailed far behind at 18.6%.


"ABS-CBN also dominated weekend TV ratings with drama anthology Maalaala Mo Kaya, (29.1%) and Wansapanataym (27.4%).


TV Patrol remained as the most watched newscast and the only newscast to be in the Top 15 list with 24.2%.


"April’s biggest gainer was comedy talk show Gandang Gabi Vice, penetrating the Top 15 for the first time with a national TV rating of 21%.


Minute to Win It, which recently introduced its edition for kids, returned to the Top 15 with 18.6%, while Be Careful With My Heart, currently the country’s highest daytime program with a national TV rating of 24.8%, beat newcomer The Ryzza Mae Show that only managed 10.4%.


"The other ABS-CBN shows included in the Top 15 are Ina Kapatid Anak (32.4%), Apoy sa Dagat (22.4%), Pilipinas Got Talent (23.7%), Kapamilya Deal or No Deal (18.3%), and Rated K (18.1%).


"Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.


"Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.

"Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect."


Ed's Note: When content falls under "Press Statement," this means that the material is fully and directly from the company issuing the press release. The use of open-and-close quotation marks to envelope the entire text shows as much. This also means that PEP is not the author of the statement being read. PEP is simply providing the information for readers who may be interested.

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