GMA News TV's Reel Time accepts George Foster Peabody award in New York

(L-R) Reel Time program manager (and double Peabody winner) Nowell Cuanang, executive producer Sharon Masula, director Aaron Mendoza and researcher Michael Cristobal accepted the George Foster Peabody Award at the Waldorf Astoria in New York.

GMA News TV documentary program Reel Time received the prestigious George Foster Peabody Award during the May 20 awards ceremony held in New York’s Waldorf-Astoria.

The Kapuso program earned the said honor for its episode titled "Salat (Bone Dry)." First aired on GMA News TV on July 29, 2012, this docu revealed that one child dies every 15 seconds because of hunger.

According to a release furnished by GMA, Reel Time's award-winning "Salat" inspired Grace Poe to set up an elementary school lunch program after watching the documentary.

This is the Philippines' third Peabody Award, which is considered the Pulitzer Prize for broadcast journalists.

In 1999, GMA Network became the first Philippine TV network to receive a Peabody Award for Investigative Reporting.

It was honored for its "outstanding commitment to investigative reporting and for its efforts to achieve social change."

In 2010, Kara David's I-Witness documentary, titled "Ambulansiyang de Paa," was one of the winners in the 69th Peabody Awards.

Program manager Nowell Cuanang together with the Reel Time production team behind the award-winning episode—executive producer Sharon Masula, director Aaron Mendoza, and researcher Mike Cristobal—were all present to receive the trophy during the 72nd Annual Peabody Awards in New York.

"This award is for all children in the world who are victims of malnutrition. Our subject Mary Rose, inspite of hunger, remains hopeful and still continues to dream," said Cuanang, who was overwhelmed by the award being one of only two Asian entries together with Japan’s NHK to be included in this year’s list of winners.

The 2013 Peabody Awards’ theme was achieving excellence and overcoming mediocrity. Only 39 entries chosen from all over the world were honored by the award-giving body that aims to honor the "best in electronic media for the year 2012."





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