ABS-CBN's It's Showtime rules noontime block for second straight month, based on Kantar Media data

Jun 5, 2013
Jonathan Garcia (in photo) impersonated Christopher de Leon, allowing him to be named as the Ultimate Kalokalike in It's Showtime.


"ABS-CBN ruled nationwide TV ratings with more Filipinos tuning in to its programs in May 2013, hitting an average total day audience share of 42%, or 11 points higher than GMA’s 31%, according to data from Kantar Media.

"Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

"ABS-CBN’s noontime show It’s Showtime continues to be the country’s number one noontime program with an average national TV rating of 15.2%, an uptick from the previous month’s 13.7%. Eat Bulaga, meanwhile, remained steady with 12.9% from 12.4%.

It’s Showtime’s improved performance even buoyed ABS-CBN’s noontime to early afternoon block (12NN-3PM) for the said month, growing to 43%, two points higher from the previous month’s 41%, versus GMA’s 33% in May.

"Even more Filipinos tuned in to ABS-CBN primetime block, when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers efficiently, which gained an audience share of 46%, 16 points ahead of GMA’s 30%.

"Out of the top 15 regular airing programs in May, 13 were produced by ABS-CBN. Superhero drama “Juan Dela Cruz” remained at number one with 33.3%, followed by “Maalaala Mo Kaya” (30.8%), “Ina Kapatid Anak” (30.5%), and “Wansapanataym” (28.6%).

"Most Filipinos also relied on “TV Patrol” for news as it registered a national TV rating of 26%, or 10 points ahead of GMA’s “24 Oras” (16%).

“Be Careful With My Heart remained as the most watched daytime program in May with 25%, while “Pilipinas Got Talent,” which recently concluded its fourth season, finished off the said month with 23.1%.

"News magazine program “Rated K” climbed seven spots to number 8 in May with a national TV rating of 22.3%.

"The other ABS-CBN shows in the Top 15 are “Apoy sa Dagat” (20.8%), “Minute to Win It” (20.5%), “Gandang Gabi Vice” (19.8%), Kapamilya Deal or No Deal” (19%), and “Goin’ Bulilit” (19%).

"Meanwhile, in Balance Luzon (areas in Luzon outside Mega Manila), ABS-CBN enjoyed a bigger lead in total day audience share with 44% vs GMA’s 33%. In the Visayas, ABS-CBN prevailed with 50% vs GMA’s 27%, while in Mindanao, ABS-CBN’s audience share averaged 54% vs GMA’s 22%.

"Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

"Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.

"Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.

"ABS-CBN earlier reported a net income increase of 66% to P508 million in the first quarter of 2013 from P306 million in the same period last year, due to strong regular advertising revenues and election-related ads.

"ABS-CBN recently announced its venture into the telecommunications business with a media-sharing partnership between ABS-CBN Convergence and Globe Telecom that will enable ABS-CBN to deliver content and offer traditional telecoms services on mobile devices."

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Jonathan Garcia (in photo) impersonated Christopher de Leon, allowing him to be named as the Ultimate Kalokalike in It's Showtime.
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