Juan Dela Cruz emerged as most-watched teleserye in July 2013, based on Kantar Media data

Coco Martin's superhero drama series, Juan dela Cruz, had a national TV rating of 34.9 percent in July 2013, based on Kantar Media data.


"ABS-CBN remained on top of the ratings game in July 2013 with more Filipinos tuning in to its programs with a total day audience share of 42%, eight points higher than rival GMA with only 34%, based on data from Kantar Media that cover urban and rural homes.

"Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

"ABS-CBN also kept its stronghold of the primetime block (6PM-12NN) despite GMA’s new offerings, with a recorded audience share of 47%, higher by 14 points than GMA’s 33%. Primetime is the most important timeblock when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers efficiently.

"The multi-awarded and longest-running drama anthology in Asia Maalaala Mo Kaya secured the top spot among the country’s most watched programs with a national TV rating of 35.4%. It was followed by top-rater Juan Dela Cruz with 34.9% and Wansapanataym with 32.2%.

"The top-rating and Twitter-trending singing-reality show The Voice of the Philippines, meanwhile, landed on fourth place with a national TV rating of 29%.

TV Patrol once again ruled all newscasts in the country with a national TV rating of 28.7%, beating 24 Oras with only 18.5%.

"Newly launched primetime teleserye Muling Buksan ang Puso instantly zoomed to the top of the list with 28.7%, outdoing its rival program on GMA, Mundo Mo’y Akin, which only got 21.3%.

"Kantar Media’s report also showed that 13 programs in the top 15 in July were produced by ABS-CBN, including Rated K (25.8%), Huwag Ka Lang Mawawala (24.8%), Be Careful With My Heart (22.8%), Apoy sa Dagat (22.5%), Goin’ Bulilit (21.3%), Kapamilya Deal or No Deal (19.6%), and Annaliza (19.4%).

"ABS-CBN also dominated other key territories in terms of total day viewership. It earned an average audience share of 43% vs GMA’s 37% in Balance Luzon (areas in Luzon outside Mega Manila); 50% vs GMA’s 28% in the Visayas; and 54% vs GMA’s 25% in Mindanao.

"Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

"Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.

"Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect."

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