RTL CBS Asia Entertainment Network officially launched its HD channel in the Philippines with Sky Cable Corporation and Viva Communications, Inc. last Wednesday, October 16, at Luxent Hotel in Timog Ave., Quezon City.
Top U.S. programs including The X Factor USA, America's Got Talent, Elementary, Under The Dome, and Beauty and The Beast are now available to Filipino viewers via RTL CBS Entertainment.
"It’s a really well-rounded channel and I think our aim is to bring entertainment and content that the whole family can watch together," said Jonas Engwall, Chief Executive Officer of RTL CBS Asia Entertainment Network.
The TV executive considers having top-rated U.S. shows that are family-oriented as their biggest asset when compared to other existing cable channels in the Philippine market.
Engwall explained, "It’s a family-oriented channel. Everybody can gather around TV and I think it’s very unique, the fact that we have two of the world’s biggest media powerhouses [to] join forces.
"And that really promises you the best content. You have everything in one single channel."
Jane Chua, Programming Manager of Sky Cable Corporation, pointed out that having RTL CBS Entertainment in their channel line-up helps them expand and cater to the needs of viewers. The Philippines is fourth Asian market to have officially launched the RTL CBS Entertainment channel.
"Primarily, we look at... we listen to our customers needs and wants in terms of their viewing pleasure,” Chua shared during the press launch.
"And we take in account, these insights and inputs we get from out customer care system and through the social networking sites because our online presence—the Sky [Cable’s]—online presence is very visible.
"So, we get a lot of engagement there from our customers. So once we get it—their feedback and what channels they look for or shows they look for—we try to check if it’s available in the market and see if they have license in the Philippines like RTL CBS."
Viva Communications, Inc. is the appointed ad sales affiliate of RTL CBS Entertainment in the Philippines. Christopher Sy, Executive Vice President of Viva Communication, Inc. expressed his excitement over their newest project with RTL CBS Entertainment.
Sy said, "We will handling affiliate sales—that’s the distribution of cable operators in provincial areas. And also, we will be handling RTL CBS for ad sales, for advertisers."
Jake Cuenca, Rayver Cruz, Karylle, Miss Universe 2011 3rd runner-up Shamcey Supsup and Roel Manlangit (of Pilipinas Got Talent fame) were present during the launch.