PRESS STATEMENT FROM ABS-CBN, published as is:
Filipinos all over the world are invited to unite in one voice and spread the message of love and hope with our countrymen. You may participate in the “Kwento ng Pasko, Version Natin Ito” music video, the first user-generated station ID to be produced by ABS-CBN.
Just take a video of yourself or with your family, colleagues, or friends singing the Christmas station ID theme song “Magkasama Tayo sa Kwento ng Pasko” and upload it on pasko.abs-cbn.com on or before December 6.
Lea Salonga performed a portion of the 2013 Christmas station ID theme song “Magkasama Tayo sa Kwento ng Pasko”
Every year, Kapamilya viewers around the globe eagerly anticipate ABS-CBN’s Christmas station ID. More than the gathering of its biggest and brightest stars in one video, the station ID has always been able to touch the hearts and inspire many Filipinos and remind them of the true meaning of Christmas.
That is why ABS-CBN opted to create a new version of its colorful and lively “Magkasama Tayo sa Kwento ng Pasko” station ID to pay tribute to the Filipino spirit amidst tough times. Sung by an ensemble of Kapamilya artists, the new version highlights how the Filipino people can manage to smile, get back on track, and rise above various tragedies.
ABS-CBN continues to aid survivors through its Sagip Kapamilya relief operations and the sales of the Tulong shirts. A successful benefit concert was also staged at the Araneta Coliseum recently.