Julia Montes-starrer 24/7 pilot vs. rival GMA-7 shows: who wins in the ratings game?

by Louise Danielle Talabis
Feb 24, 2020
The new ABS-CBN weekly series 24/7 is top-billed by Julia Montes and Arjo Atayde (lower right frame).

After a year-long hiatus, Julia Montes has made her TV comeback via ABS-CBN's first weekly action-drama series, 24/7.

24/7 aired its pilot episode last night, February 23, 2020.

The hashtag #SeasonPremier247 ranked first on the list of local trending topics on Twitter while Julia Montes also became the second top trending topic last night.

Produced by Dreamscape Entertainment, 24/7 is Philippine TV's first weekly action-drama series about a viral outbreak.

For her TV comeback, Julia portrays Mia Agbayani, a single mother and security guard who will do everything to cure her son.

24/7 stars Arjo Atayde as Dr. Cedric Jacinto, Edu Manzano as Claudio Jacinto, JC Santos as Jelo, Pen Medina as Detective Dado, Joross Gamboa as Emerson, and Melissa Ricks as Bella.


The pilot episode begins with the character of McCoy de Leon running for his life while holding a glass beaker. A gunman shoots McCoy's character and leaves him for dead.

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The scene suddenly shifts to Mia (Julia Montes), the security guard who helps Tina Capili (Meryll Soriano).

As Mia is about to help her, three mysterious men try to kill Tina but Mia fights back using her arnis skills.

Dr. Cedric Jacinto (Arjo Atayde) is the doctor on duty at the time. He thanks Mia for helping the woman.

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It turns out that the detective investigating the cases is Mia's father who abandoned her when she was a child.

A flashback shows that, 15 years ago, Mia's father left them for his mistress. For this reason, Mia still cannot forgive her father.

Mia's ex-husband Emerson (Joross Gamboa) is seen fetching their son, Xavier.

Bella (Melissa Ricks) is Xavier's stepmom, whose negligence causes Xavier to catch a deadly virus.

Xavier is hospitalized, and Mia is desperate for a cure. Mia overhears Dr. Cedric saying they already have the medicine that may cure the deadly virus.

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Mia begs Dr. Cedric to include her son among the trial patients receiving the treatment.

Dr. Cedric denies her request, saying that the medicine at hand is for a different disease.

Mia decides to find the treatment herself. That night, she sneaks into the Jacinto Pharmaceutical laboratory. She is able to get the medicine but is pursued by the company's security guards.

She escapes with the medicine.

Claudio Jacinto of the pharmaceutical firm shoots his leg on purpose and claims it was Mia who fired a gun at him.

News publications report that Mia is a burglar who had shot at Claudio. Claudio's henchman (Eric Fructuoso) goes after Mia and shoots her.

Mia is rushed to the hospital but is pronounced dead.

The episode then shows that, by February 23, 2045, Xavier has grown to be a doctor (played by Tony Labrusca). He receives an international award for excellence and innovation. He dedicates his award to the Philippines and to his beloved mother, Mia.

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A plot twist then reveals that Xavier's invention is actually a device that can make travel back in time possible.

When Mia got hold of the invention, she was given the chance to read articles indicating that she would die when she attempts to get the medicine for her son.

Future episodes will show Mia still attempting to get the medicine but without getting herself killed.


How did the pilot episode of ABS-CBN's 24/7 fare in the ratings game?

According to Kantar Media, the pilot episode of the Julia Montes-starrer registered a TV rating of 27%.

This allowed 24/7 to become the most-watched show nationwide on Sunday, February 23, 2020.

It was pitted against two GMA-7 shows, with the pilot episode running for one and a half hours.

Its rival GMA-7 programs were Daig Kayo Ng Lola Ko and the kiddie singing competition Centerstage.

Daig Kayo Ng Lola Ko got a TV rating of 17.1%. This episode was top-billed by Sanya Lopez, Gil Cuerva, Jeric Gonzales, and Kapamilya-turned-Kapuso star Kisses Delavin.

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Meanwhile, Centerstage got a Kantar rating of 17.4%. It is hosted by Alden Richards and Betong Sumaya.

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The new ABS-CBN weekly series 24/7 is top-billed by Julia Montes and Arjo Atayde (lower right frame).
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