In 2015, It's Showtime struggled with its ratings.
At the time, the love team of Alden Richards and Maine Mendoza was at the height of its popularity, making Eat Bulaga! dominate the ratings game.
A segment leveled the playing field.
In 2016, It's Showtime launched "Tawag ng Tanghalan," which is based on a radio talent search program in the 1950s.
The audience loved it, allowing the Kapamilya noontime show to improve its numbers, and, eventually, beat the drama programs that went head-to-head against the segment's last 45 minutes.
"Tawag ng Tanghalan" registered record-breaking TV ratings for It's Showtime, especially during each season's grand finals dubbed "Ang Huling Tapatan," which were usually held in big venues, and aired on a Saturday.
On June 13, it resumed its live episodes via the Kapamilya Channel. The segment is currently on its fourth year.
PEP.ph (Philippine Entertainment Portal) looks back at the ratings of the three grand finals episodes of "Tawag ng Tanghalan," and how It's Showtime managed to beat its rival programs.
They are based on the available data provided by Kantar Media, the preferred audience measurement provider of ABS-CBN.
"TAWAG NG TANGHALAN" YEAR 1 FINALS
Airing: March 11, 2017
Grand Winner: Noven Belleza
Kantar Rating: 33.6% (vs. Eat Bulaga's 11.7%)
In an effort to boost the show's ratings, the first season of "Tawag ng Tanghalan" premiered on January 2, 2016.
Its first grand finals was held on March 11, 2017, at the Newport Performing Arts Theater.
There were six grand finalists: Pauline Agupitan, Carlmalone Montecido, Sam Mangubat, Noven Belleza, Marielle Montellano, and Froilan Canlas.
Noven Belleza of Visayas emerged as the first grand champion, winning two million pesos and a recording contract from Star Music, among many other prizes.
Sam Mangubat was declared first runner-up, while Froilan Canlas was the second runner-up.
It's Showtime's TV ratings then reached the 30% mark when it scored 33.6% against Eat Bulaga's 15.7%.
"TAWAG NG TANGHALAN" YEAR 2 FINALS
Airing Date: June 2, 2018
Grand Winner: Janine Berdin
Kantar Rating: 31.0% (vs. Eat Bulaga's 9.5% and Contessa's 10.1%)
The second season premiered on June 12, 2017, and held its grand finals on June 2, 2018, at the Aliw Theater.
Just like the first season, six grand finalists took the stage during the "Ang Huling Tapatan" Saturday live show.
They were Reggie Tortugo, Ato Arman, Anton Antenorcruz, Arabelle dela Cruz, Janine Berdin, and Steven Paysu.
A former Star Circle Kid Quest contestant in 2010, Janine Berdin of Visayas emerged as the grand champion. Part of her prizes were two million pesos, a brand new house and lot, and a talent management contract.
Ato Arman placed second while Steven Paysu came in third.
The second grand finals of "Tawag ng Tanghalan" also reached the 30% mark, getting a TV rating of 31.0%.
At the time, It's Showtime was going head to head with two shows on a Saturday: Eat Bulaga! and the Saturday episode of Contessa, a GMA-7 Afternoon Prime teleserye.
According to Kantar Media, Eat Bulaga! scored 9.5% while Contessa registered 10.1%.
"TAWAG NG TANGHALAN" YEAR 3 FINALS
Airing Date: September 28, 2019
Grand Winner: Elaine Duran
TV Rating: 25.8 (vs Eat Bulaga's 10.4% and Hanggang Sa Dulo ng Buhay Ko's 9.5%)
The third season of "Tawag ng Tanghalan" premiered on June 25, 2018.
Its live finale was staged at the Caloocan Sports Complex on September 28, 2019.
The six grand finalists were John Michael dela Cerna, Elaine Duran, Kim Nemenzo, Jonas Onate, Shaina Mae Allaga, and John Mark Saga.
At the end of the contest, Elaine Duran was hailed as the grand champion, while John Mark Saga was declared first runner-up and John Michael dela Cerna was the second runner-up.
Elaine won two million pesos, a brand-new house and lot, and a talent management and recording contract with ABS-CBN.
Although the grand finals of the third season did not surpass the 30% mark, it was able to defeat its rival programs.
It received a rating of 25.8%, while Eat Bulaga got 10.4%, and Hanggang Sa Dulo ng Buhay Ko got 9.5%.