Luchi Cruz-Valdes: from hard news to lifestyle and entertainment

by Glenn Regondola
Sep 9, 2020
Luchi Cruz-Valdes: “I am never been known to be an on-cam person, as much as a news head, or a news manager, and as a journalist. Hindi ko talaga iniiisip ang career ko in terms of what people of think me, or what my parents would say. It’s just my credibility that I take care of."
PHOTO/S: Instagram

Marami ang curious malaman kung nagbago na ng career ang News and Current Affairs Department Chief ng TV5 na si Luchi Cruz-Valdes.

Nitong August 15, ini-launch ang kanyang bagong show na may pamagat na Usapang Real Life with Luchi na mapapanood every Saturday, 9 p.m., sa Kapatid network.

Dito ay tinatalakay ang buhay-buhay ng celebrities at popular personalities

Dahil dito, may nagtatanong kung iiwan na ba ni Luchi ang investigative journalism at hardcore news kapalit ng isang lifestyle at entertainment show?

Sa virtual mediacon via Zoom na ginanap nitong September 8, Martes, para sa Usapang Real Talk, mariin itong itinanggi ng multi-awarded journalist.

Ayon kay Luchi, “No, it’s not a career shift.

“It’s just a parallel… sabihin na lang natin na it’s another side branch, and the main trunk is still news…hard news.

“I remain the head in News, so I’m still making hard decisions that are editorial and managerial as well.

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“So, I’m not living that trunk.

“I have just been this new opportunity to branch into. And, yeah, it’s a welcome opportunity for sure.”

Sa palagay niya, ano ang magiging epekto nito sa kanyang imahe bilang isang kilala at sikat na hardcore news journalist?

Paliwanag ng 54-year-old journalist, “I don’t really know.

“Alam niyo naman kami, kami sa News, wala kaming mga manager who’s taking care of our image really.

“I am never been known to be an on-cam person, as much as a news head, or a news manager, and as a journalist.

“Hindi ko talaga iniiisip ang career ko in terms of what people of think me, or what my parents would say. It’s just my credibility that I take care of.

“And as far as that is concerned, I feel that whether I’m talking to the President of the Philippines, or I’m talking to a controversial celebrity, as long as I asked the questions that must be asked as best as I can, I’ve done my job, so I don’t see any conflict there.

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“It’s not like I’m doing something that is absolutely new.

"I’m sure you’ve seen Christiane Amanpour interviewing celebrities on her show.

“It doesn’t detract from the fact that she’s a hardline ournalist, and she’s not the only one."

Si Christiane Amanpour ay kilala at award-winning journalist at TV host. Siya ang chief international anchor ng CNN at host ng interview program na Amanpour.

Patuloy ni Luchi, “As far as the journalists naman are concerned, everything naman to us is news.

“And showbiz is news, celebrities are news.

“BInabantayan pa namin 'yan, whether they like ir or not, they are potentially news subjects.”

SHOWBIZ PERSONALITIES AS INTERVIEWEES

Isa nga raw mabigat na responsabilidad din ang ganitong istilo ng programa lalo na’t iba talaga ang kinalakhan niyang trabaho.

Pag-amin ni Luchi, “Yes, I find that I have to do more research before I interview someone.

“Kasi, on a day-to-day basis, let’s say in preparing for the news and for preparing for my talk show, if I spend two hours doing the research on the topic there, actually most of the time, kung running news topic na, alam ko na ‘yan, e. Wala nang masyadong reseach.

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“Pero dito sa URL, pag ibinigay sa akin yung lineup nung mga interview ng mga star, talagang… man, I really have to go back to YouTube—thank God to YouTube°and Facebook.

“Tsini-check out ko yung pages nila, pinapanood ko ang videos nila, para lang to give me an idea where or what pegs I can use for the interview, what questions I can ask.

“So yes, I do a lot more research on them.”

Sa pagtanggap niya sa bagong hamon na ito sa kanyang buhay, gusto ring malaman ng karamihan kung siya ay isang movie fan mula sa kanyang pagkabata.

Para sa iba, mas magiging epektibo ang paglalahad ng istorya sa ganitong programa, kung ang mismong host ay mahilig na sa mga artista at talagang interesado siya sa mga buhay-buhay ng mga ito.

Nakangiting sabi ni Luchi, “Bata pa ako, Vilmanian na ako, e.

“Oo, ma-showbiz din ako. Pero yun na nga, napunta ako sa news, e.

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“Kasi, gusto ko nga maging news anchor. Talagang dream ko yun.

“Pero mas na-sideline ako sa trabahong journalist-investigative journalist.

“So dun talaga ako for the most of my career.

“While hosting and anchoring or something, that wasn’t really my dream as much as really writing news stories.

“Yes, showbiz is interesting to me. I do a lot of surfing, check out what stars are into.”

Sa mga susunod na episodes ng URL ay mapapanood ang power couples na sina Rcihard Gomez at Lucy Torres, Vic Sotto at Pauleen Luna; at sina Zsa Zsa Padilla at Judy Ann Santos.

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Luchi Cruz-Valdes: “I am never been known to be an on-cam person, as much as a news head, or a news manager, and as a journalist. Hindi ko talaga iniiisip ang career ko in terms of what people of think me, or what my parents would say. It’s just my credibility that I take care of."
PHOTO/S: Instagram
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