Kantar reverses decision to close media division as ABS-CBN returns to free TV

by James Patrick Anarcon
Oct 8, 2020
Kantar Philippines' media division will no longer close after signing a new Total Audience Measurement (TAM) contract with ABS-CBN, which has started making a comeback on free TV via A2Z channel 11.
PHOTO/S: Jerome Ascano / Kantar Media / A2Z Channel 11

Kantar Philippines, which recently closed its media division, is reversing its decision.

This is according to an e-mail sent to PEP.ph (Philippine Entertainment Portal) by Kantar Media’s public relations team.

The email also states that the media research company has signed a new Total Audience Measurement (TAM) contract with its “keystone” client, ABS-CBN.

This comes on the heels of the latter's partnership with Zoe Broadcasting Network, which is now known as A2Z channel 11.

The ratings provider of ABS-CBN since 2010 is resuming its operations as the network's programs will “be shown via the terrestrial and the satellite/cable frequencies of another broadcaster,”

In the e-mail, Kantar Media says majority of the media division’s existing staff, who were originally scheduled to leave on December 31, 2020, will be retained.

However, Kantar Media will no longer operate its AdEx services, which monitor total ad spend across all platforms, in the Philippines.

It can be recalled that the decision to close Kantar Philippines' media division was first reported on September 2, 2020.

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It was primarily because of ABS-CBN’s shutdown on July 10, 2020.

Kantar Philippines managing director Jay Bautista said in an interview with PhilStar.com that a big chunk of the division's revenues had come from the Kapamilya network.

On May 5, 2020, ABS-CBN stopped the broadcast of its free TV and radio channels, after the National Telecommunications Commission issued a cease and desist order following the expiration of its ongressional franchise.

ABS-CBN applied for a renewal at Congress, which held hearings from June to July 2020. On July 10, 2020, the franchise was denied by 70 solons.

A month later, on August 31, ABS-CBN retrenched at least 4,000 employees in different departments.

ABS-CBN PROGRAMS ON A2Z

Today, October 8, 2020, A2Z channel 11 begins its test broadcast showing the movies produced by ABS-CBN Films.

A2Z channel 11 will start the broadcast of ABS-CBN’s noontime show It’s Showtime on Saturday, October 10, 2020.

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It will be followed by marathons—from October 10 to 11—of currently-airing ABS-CBN teleseryes FPJ’s Ang Probinsyano, Ang Sa Iyo Ay Akin, and Walang Hanggang Paalam.

The series’ fresh episodes will start running on free TV come Monday, October 13.

ABS-CBN’s Sunday noontime show, ASAP Natin ‘To, will also air a live episode this Sunday, October 11, 2020.

Also expected to be shown in the next few weeks are ABS-CBN programs Magandang Buhay, Paano Kita Mapapasalamatan, Iba ‘Yan, I Can See Your Voice, and Maalaala Mo Kaya.

ABS-CBN's upcoming programs—Bagong Umaga and Init Sa Magdamag—will be shown as well on A2Z.

Vice Ganda, Regine Velasquez, Angel Locsin, Judy Ann Santos, and other Kapamilya stars have expressed their joy over ABS-CBN’s partnership with A2Z channel 11.

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Kantar Philippines' media division will no longer close after signing a new Total Audience Measurement (TAM) contract with ABS-CBN, which has started making a comeback on free TV via A2Z channel 11.
PHOTO/S: Jerome Ascano / Kantar Media / A2Z Channel 11
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