The GMA News and Public Affairs team now has an internationally recognized, award-winning digital campaign under its belt.
The network's Dapat Totoo digital campaign, which was part of its Eleksyon 2022 coverage, received the Best in Audience Engagement award at the World Association of News Publishers, Digital Media Awards Worldwide 2022.
The event was held in Zaragoza, Spain on September 29, 2022.
Accepting the award on behalf of GMA News and Public Affairs was Head of Social Media for News was Justin Joyas.
"Our Dapat Totoo election campaign is a year-long collaboration between various teams. All to provide the Filipino people with news coverage, online and on ground, that empowers them and strengthens our democratic process," Justin said in his speech.
He continued, "It is important to provide users with trusted sources of information amid the emergence of new digital platforms. We at GMA News and Public Affairs thank the World Association of News Publishers for the recognition."
The campaign was primarily created to further educate readers, especially a younger and more discerning audience, on multiple online platforms in support of GMA's Eleksyon 2022 coverage.
Senior Assistant Vice President for GMA News and Public Affairs Digital Media Jaemark Tordecilla, meanwhile, shared how the recognition validates the team's dedication and hard work in creating fresh content.
He said, "It's wonderful to be recognized because our team works hard fighting to make sure that our most important pieces of journalism, from videos to articles, find the attention they deserve."
One of the judges pointed out that the Dapat Totoo campaign was “really [an] imaginative approach utilizing the social media platforms of the generation to engage with the younger audience who often grapple with the complexities of elections.”
It included GMA Network’s first Instagram augmented reality or AR quiz filter, featured the word game WordEleksyon, and introduced various TikTok challenges featuring Kapuso personalities.
It also held Dapat Totoo Lectures, an exclusive series of webinars for college students that tackled the role of journalism and social media in delivering news and fighting misinformation.
Organized by the World Association of News Publishers, the Digital Media Awards Worldwide recognizes news publishers who have delivered unique and original digital media projects.
Entries were first evaluated by local juries and later on examined by a different set of juries where the best of each category were selected for the Digital Media Awards.
Dapat Totoo is also shortlisted for the Asian Digital Media Awards. Winners will be announced this November.