GMA Network widens lead in nationwide ratings in October 2015, according to NUTAM data


Riding on the momentum of its first place finish in nationwide ratings in September, GMA Network further strengthened its dominance in National Urban Philippines in October, according to data from the industry’s most trusted ratings provider Nielsen TV Audience Measurement.

In October (with the dates of October 25 to 31 based on overnight readings), GMA doubled its lead over ABS-CBN in National Urban Television Audience Measurement (NUTAM) to 5.3 points from the previous month’s 2.5 points with a 39 percent total day household audience share, beating ABS-CBN’s 33.7 percent, as well as TV5’s 8.8 percent.

GMA spiked up its lead over ABS-CBN in the morning block with 37.1 percent, ahead of ABS-CBN’s 30.2 percent by 6.9 points. GMA also reinforced its solid performance in the afternoon block with 47.8 percent, 19.7 points higher than ABS-CBN’s 28.1 percent. GMA rated higher than TV5 across all dayparts in NUTAM.

The Kapuso Network also continued to rule over competition across all day parts in Urban Luzon and Mega Manila, which respectively account for 77 percent and 59 percent of all urban TV households in the country, with double-digit margins in the morning and afternoon blocks.

GMA registered a 43.9 percent total day average in Urban Luzon, remarkably ahead of ABS-CBN’s 29.1 percent by 14.8 points and TV5’s 7.8 percent by 36.1 points. GMA also remained undisputed in Mega Manila with a dominant 46.1 percent, up 20.5 points from ABS-CBN’s 25.6 percent and up 38 points from TV5’s 8.1 percent.

Moreover, GMA led in the top programs list for October in NUTAM, Urban Luzon and Mega Manila.

Eat Bulaga continued to break records as it emerged as the most watched program in Urban Luzon and Manila, while leading the list of Kapuso programs in NUTAM.

The program’s October 24 episode, featuring the sold-out “Tamang Panahon” concert held at the Philippine Arena, posted an overwhelming 42.9 percent household rating in NUTAM and 51.3 percent in Mega Manila (based on official data), making it the most-watched single episode on Philippine TV so far this 2015.

Pepito Manaloto, Ismol Family, Kapuso Mo, Jessica Soho, 24 Oras Weekend, Magpakailanman, and Vampire Ang Daddy Ko also delivered strong ratings performances on their respective timeslots, and made it to the top programs list.

Also included in the list are 24 Oras, Sunday PinaSaya, Imbestigador, Karelasyon, Wowowin, Marimar, Beautiful Strangers, The Half Sisters, The Ryzza Mae Show Presents: Princess in the Palace, Celebrity Bluff, My Faithful Husband, Juan Tamad, Kapuso Movie Festival, Buena Familia, Wish Ko Lang, Destiny Rose, and GMA Blockbusters.






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