PRESS STATEMENT FROM GMA-7:
For the third month in a row, GMA Network dominated nationwide ratings and further strengthened its position as the leading TV network in the country, according to the data from the industry’s most trusted ratings service provider Nielsen TV Audience Measurement.
For November (with the dates of November 22 to 30 based on overnight data), GMA continued to pull away from its closest competitor in National Urban Philippines, increasing its lead over ABS-CBN to 5.7 points.
Driven by its strong performance across all dayparts, GMA posted a 39.3 percent total day household audience share in NUTAM, beating ABS-CBN’s 33.6 percent as well as TV5’s 8.2 percent.
Moreover, GMA maintained its robust performance in the daytime blocks in NUTAM with its audience share in the morning block reaching 36.3 percent, 6.1 points ahead of ABS-CBN’s 30.2 percent and 25.6 points ahead of TV5’s 10.7 percent. GMA was also largely ahead in the afternoon block with 46.4 percent, up 18.2 points from ABS-CBN’s 28.2 percent and up 39.3 points from TV5’s 7.1 percent.
Leading across all dayparts, GMA also kept its stronghold in viewer-rich Urban Luzon and Mega Manila, which represent 77 percent and 59 percent, respectively, of all urban TV households in the country.
In Urban Luzon, GMA recorded 44.1 percent, leading ABS-CBN’s 29 percent by 15.1 points and TV5’s 7.3 percent by 36.8 points; while in Mega Manila, GMA ruled with 46.3 percent, ahead of ABS-CBN’s 25.5 percent by 20.8 points and TV5’s 7.6 percent by 38.7 points.
The Kapuso Network also asserted its dominance in the list of top-rating programs in NUTAM with 18 out of the 30 top programs belonging to GMA based on Nielsen data. More GMA programs also entered the lists for Urban Luzon and Mega Manila.
Magpakailanman became the most watched program in Mega Manila and Urban Luzon, and led the roster of Kapuso shows in NUTAM.
Pepito Manaloto, Eat Bulaga, Kapuso Mo, Jessica Soho, Ismol Family, Marimar, 24 Oras, 24 Oras Weekend, and Sunday Pinasaya also occupied top slots in the lists.
Newly launched dramas Little Nanay and Because of You, along with Vampire Ang Daddy Ko, Imbestigador, Karelasyon, Beautiful Strangers, Kapuso Movie Festival, Celebrity Bluff, and Wowowin also made it to the top programs list.
Not to be outdone are The Half Sisters, My Faithful Husband, Destiny Rose, The Ryzza Mae Show Presents: Princess in the Palace, Buena Familia, and Bubble Gang.
Magpakailanman, most watched program in Mega Manila & Urban Luzon in November 2015, according to Nielsen
by posted on December 2, 2015