Cignal TV is launching its exclusive TV content in the Philippines via Sari Sari Channel, which will feature a mix of well-loved classics and fresh Pinoy-made original shows made especially for Filipino TV fanatics.
The media launch was held on January 14, at the Crowne Plaza Hotel in Ortigas, Quezon City.
Here are samplers from the locally-produced shows of MVP Group’s MediaQuest, in partnership with VIVA Communications:
Class 3-C Has A Secret which revolves around the students of Laketon Academy, based on Viva-PSICOM Publishing’s Top Ten best-selling book by Enah Guevarra.
Cast: Yassi Pressman, Bret Jackson, Josh Padilla, and other young VIVA protegees
It airs every Saturday at 11 PM.
Kuya And Me is centered on three characters who magically found themselves in one another’s bodies after a five-year-old boy’s wish was granted during his birthday.
Cast: AJ Muhlach, Alonzo Muhlach, and Shy Carlos
Directed by Mark Meilly, it will premiere on Friday, January 29, at 7 PM, with a replay on Sunday, January 31, at 10 PM.
Barrio Kulimlim is a horror-thriller mini-series that follows the story of a woman seeking for answers about herself and her past.
Cast: Shy Carlos, Ara Mina, and Meg Imperial
At the presscon, Boss Vic Del Rosario mentioned that Shy is being groomed as the next Nadine Lustre.
It will premiere on February 12, at 11 PM.
Shy Carlos with Direk Mark Meily (middle) and AJ Muhlach
Some TV5 shows will be aired as well on Sari Sari.
My Only Love, the TV version of the 80's movie that starred Sharon Cuneta and Gabby Concepcion, tackles the story of a girl and a boy whose long-time friendship will blossom into something deeper.
Cast: Mark Neumann, Monica Cuenca, and Issa Pressman.
It will begin airing on Friday, February 26, at 7 PM with a replay on Sunday, February 28, at 10 PM.
Dalawang Gabi depicts a couple experiencing challenges in their married life.
Cast: Maui Taylor, Michelle Madrigal, Mark Bautista, and Wendell Ramos
Directed by Joel Lamangan, it will be launched on Friday, March 25, at 7 PM with a replay on Sunday, March 27, at 10 PM.
BIRTH PAINS. Direk Mark mentioned that managing the "budget" is, realistically, one of their challenges.
But VIVA's Chairman and CEO Vic Del Rosario stated, “We have two ways to get revenue, the first one, the main source talaga is the consumers’ subscription, that’s the direction we’re actually going for. And then the ads.”
Meanwhile, Shy Carlos said Sari Sari has “more artistic freedom” since it will be producing content for Pay TV.
Boss Vic adds that the TV shows are not covered by the MTRCB.
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