Alden Richards and Maine Mendoza featured in Philippine edition of The New York Times' magazine

Alden Richards and Maine Mendoza are featured in the 2016 Philippine edition of Turning Points, the New York Times' annual year ahead magazine.

Alden Richards and Maine "Yaya Dub" Mendoza are featured in the 2016 Philippine edition of Turning Points, the New York Times?? annual year ahead magazine.

For setting new trends in Philippine television, the AlDub tandem was chosen to be part of the 2016 Philippine edition of Turning Points.

The onscreen couple was chosen for being "the country??s most famous showbiz and advertising personalities," as described in a release about the said publication.

During the Tamang Panahon concert in October 2015, tweets reached 41 million, beating the record set by FIFA World Cup with 32 million tweets and the 2015 Superbowl with 25 million tweets.

But where lies the magic of this AlDub phenomenon?

Tito Genove Valiente, a public anthropologist and film critic, attempts to explain this in the The Turning Points article titled ??The AlDub Nation: Creating Cultures and Market.??

??For all the radical twists and tweaks of the story, as it unfolds from noontime, the story of a genial young man and a lovely girl with propensity to cross her eyes, there is tradition, family orientation, and that good old thing called societal values.??

Valiente is part of the Manunuri ng Pelikulang Pilipino, the oldest and premier film critics?? group in the country which he headed as chairman in the past. He maintains two columns for the BusinessMirror.

??The series (kalyeserye) is a natural candidate for a contemporary theater of the absurd.

"Anything that takes place in the most public of Philippine places--the street--requires utmost sincerity. Nothing can be hidden from the person on the streets; no one is more difficult to persuade than the people who face hunger on the street,?? the author said.

??The resounding success of Eat Bulaga has created a new platform for advertisement and advocacy. Alden and Maine are two of the most popular endorsers, with the presence sometimes of Wally, the fabulous mad-woman of the street, of global fast food, telcos and soft drinks, as old as any variety programs,?? Valinte added.

The New York Times chose the BusinessMirror for an exclusive partnership in the Philippines.

Published in over 40 countries, Turning Points magazine features exclusive content from globally recognized voices including Nobel laureates, diplomats, politicians, social activists, writers, artists and fashion designers who share their unique perspectives.

For the maiden Philippine issue of Turning Points, the BusinessMirror published global and local opinion pieces by political, cultural and economic thinkers who look at trends and new ideas in the Philippines and from around the world to identify key turning points and explain how they may influence the year 2016.

Turning Points is an endeavor of BusinessMirror.



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