How did #ALDUBTheFashionShow and #ShowtimeSugodSabado fare in ratings game?

by Lyn Luna Montealegre
Feb 29, 2016
Maine Mendoza and Alden Richards (left frame) took part in a fashion show on Eat Bulaga while Gerald Anderson and Arci Muñoz joined a game on It's Showtime.

EAT BULAGA. The February 27 Kalyeserye segment of Eat Bulaga opens with Divina (Maine Mendoza) looking anxious while preparing for her project: a fashion show. Alden Richards drops by and asks if he could help her with anything.

Divina receives bad news that the models would not make it in time for the show. Alden good naturedly showed off his modeling skills and volunteered to serve as a model in the fashion show.

Accepting his help, Divina asks Alden try on a couple of clothes; a fitted shirt with a low neckline and a formal long sleeve shirt.

Dancers ushered the “ramp stars.” Bombastically walking on catwalking were the Tres Lolas Lola Nidora (Wally Bayola), Lola Tidora (Jose Manalo) and Lola Tinidora (Paolo Ballesteros) who wore stylish knee length pink frocks and matching little pink hats.

The Dabarkads strutted their stuff followed by the Tres Lolas glammed up in green patterned dresses.

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Wowing the crowd were Alden, looking dapper in a formal suit while Divina looked utterly divine in an elegant white flowing gown.

Casual wear was the next category. The Dabarkads looked very impressive while the Tres Lolas rocked their gray outfits. Alden and Divina wore matching red blazers during this segment.

The last category is the summer collection with the Dabarkads sporting cool ‘sun n surf’ outfits.

To look cool and chic, Tres Lolas wore apple green dresses and playfully brought with them beach accessories. Alden and Divina made a final splash onstage showing off nautically cool and sexy clothes.

The models--from the Dabarkads, the Tres Lolas and the AlDub tandem—were joined onstage by the the designers.

Divina thanked everyone and acknowledged young designers Darryl Maad, Charlie Anito, Jazz Celeso, Jong Suplong, Patty Ang, Jeff Albea, and Patrick Plazon. Alden congratulated Divina on the success of her project and presented her a bouquet of flowers.

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Lola Nidora mentioned that Divina will be celebrating her birthday soon. Alden told Divina that he has prepared something special for birthday!

On that note, the episode dubbed as #ALDUBTheFashionShow came to and end.

IT'S SHOWTIME. The February 27 episode used the hashtag #ShowtimeSugodSabado. 

Gerald Anderson and Arci Muñoz, the lead stars of the romantic comedy movie Always Be My Maybe, served as the celebrity manghuhula on that day.

The newest Kapamilya star, Jonalyn Viray (who now uses the screen name Jona) also performed a song on ABS-CBN's noontime show.

Pokwang and Melai Cantiveros, the lead stars of the primetime show I Will Survive, also appeared as guests on the program.

Rock icon Raimund Marasigan entertained audiences with "Sugod" for the segment "Singing Mo 'To." 

MEGA MANILA RATINGS. According to AGB Nielsen, Eat Bulaga was able to get a Mega Manila TV rating of 23.8%.

On the other hand, It's Showtime registered a TV rating of 10.8%.

NATIONWIDE RATINGS. It's Showtime was able to get a higher nationwide rating than its rival, based on Kantar Media-TNS data.

It's Showtime was able to get a nationwide TV rating of 17.3% last Saturday, February 27.

On that day, Eat Bulaga was able to get a national TV rating of 16.8%.

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Maine Mendoza and Alden Richards (left frame) took part in a fashion show on Eat Bulaga while Gerald Anderson and Arci Muñoz joined a game on It's Showtime.
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