TV5 dares Filipinos to shake their viewing habits

(From left) TV5's Juicy's Alex Gonzaga, ShallWe Dance's Lucy Torres-Gomez, TalentadongPinoy's Ryan Agoncillo and MysMatch'sIya Villania are some of the stars who will bolster the station's chances ofcompeting against the two local network giants.

Hip,fresh and definitely more exciting!

Thosewords perfectly capture the new look of ABC-5 as it alters its name toTV5-boldly indicating the network's desire to reinvent itself and garner abigger share of the market.

Two days after the grand presslaunch held last Thursday, August 7, at the C3 Events Place in Greenhills, SanJuan, TV5 publicly introduced its new set of programs via a television specialtitled I-Shake Mo TV Mo. The boobtube spectacle was taped at the SMX Convention Center of the SM Mall of Asia inPasay City and was aired earlier today, August 9, at exactly 7 p.m.

Hosting the event were RyanAgoncillo of Talentadong Pinoy andAlex Gonzaga of the TV5 entertainment talk show program Juicy. The young and dynamic team of TV5 and their executives, ledby head honcho Tonyboy Cojuangco, were all present to partake in the celebration.

I-Shake Mo TV Mo provided a sneak peek of the network's 30 newshows that are all set to premiere this week.

The stars came in full force tointroduce and talk about their respective shows. Mirroring the newlyrepositioned network's image, the occasion adopted a variety show formatcomplete with games, dance and song numbers and band performances by Sugarfreeand Bamboo.

Some of the stars who showed upthat evening includes Bayani Agbayani, Iya Villania, BJ Forbes, BernardPalanca, Dominic Ochoa, Sam Concepcion, Reema Chanco, Brazilian babes ArianaBarouk and Daiana Menezes, Jomari Yllana, ex-cager Jason Webb, Ateneo de ManilaBlue Eagles head coach Norman Black, Regine Tolentino, Carlo Aquino and LucyTorres-Gomez, among many others.

Regine Tolentino's dance numbertogether with the UP Pep Squad drew ooh's and aah's from everyone inside thevenue while Lucy Torres-Gomez's Shall WeDance number wrapped up the evening's presentation.

The official station jingle,"Shake Mo, TV Mo," was composed by novelty songwriter Lito Camo.

SHAKING THE STATUS QUO. TV5's overhaul was made possible after theTonyboy Cojuangco-owned network entered into a long-term block airtimeagreement with MPB Primedia, Inc.—a local group backed up by a Malaysian mediaorganization.


The tie-up allowed ABC-5 to boostits programming, which consequently bolstered the network's chances to competeagainst established network giants, GMA-7 and ABS-CBN.

According to Chief ExecutiveOfficer Christopher Sy, the slogan, "Shake Mo, TV Mo," mirrors the network'sobjective of radically altering the public's boxed viewing habits. The youngnetwork executive shared that they're here to offer alternative programs tocater to the needs of those who are looking for something different aside fromthe usual flavor offered especially on the primetime slot.

"Our objective is to shake the TVlandscape and be able to shake your viewing habits," said Mr. Sy in aconversation with PEP (Philippine Entertainment Portal). "Ang maraming tao kasiakala nila Dos and Siyete lang, hindi, gusto namin ma-shake ‘yong perceptionmo."

According to Mr. Sy, ABC-5 isstill handling the engineering side but Prime Media will be providing thecontent of the TV station. Pat Marcelo-Magbanua is now in charge of media relationsfor TV5 but Terra Daffon is still with corporate affairs of ABC-5.

Before becoming the CEO of TV5,Mr. Sy used to work with EMI Philippines as the managing director. He alsoworked previously as the general manager of United International Pictures inthe Philippines.

In the question and answerportion of the TV5 press launch, Mr. Sy allayed fears that the TV station mightbe influenced by Malaysian investors. He explained, "ABC-5 is still ownedby Tonyboy Cojuangco. Prime Media has simply entered into a block airtimeagreement but we do not have any equity in this station."

The primetime block of rivalnetworks ABS-CBN and GMA-7 are filled with telenovelas but TV5 promises todeliver varied shows that veer away from this genre. Why are they doing thisrisky move?

"We want to give people analternative. If we offer people another teleserye, pareho lang kami sa Channel2 and Channel 7. I think they are serving their market very well but we justwant to want to provide an alternative for people who might not want to watch ateleserye on primetime."


Starting tonight, August 9, TV5now airs 24-hour programming using its brand new 120kw transmitter that costUS2.6 million (about P117 million). This allows TV5 to be picked up in areas as far as San Jose, Cabanatuan in the north.

With reports from JocelynDimaculangan





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