How did Elmo-Janella-starrer Born For You fare in the ratings game?

ABS-CBN's new primetime drama series Born For You starring Elmo Magalona and Janella Salvador started airing on Monday, June 20.



ABS-CBN premieres a new romantic drama series on its primetime block titled Born For You. Starring Elmo Magalona and Janella Salvador, this teleserye replaced Kim Chiu and Xian Lim's drama series titled The Story of Us.

Directed by Jonathan Diaz and Jon Villarin, Born For You aired its pilot episode on Monday, June 20. The series is handled by the Kapamilya network's Dreamscape Entertainment TV unit.

(To learn more about the pilot week, read: REVIEW: Born For You takes a gamble on Janella Salvador and Elmo Magalona)


This is the first time Elmo and Janella have been paired with each other for a teleserye.

Born For You is also Elmo's first lead project in ABS-CBN after signing a two-year exclusive contract with the Kapamilya network. Other cast members include Vina Morales, Bernard Palanca, Ariel Rivera, Ayen Munji-Laurel, Gina Pareo, Freddie Webb, Ogie Diaz, Smokey Manaloto, Katya Santos, DJ Durano, Jett Pangan, among many others.

The series will revolve around the love story of Samantha (played by Janella Salvador) and Kevin (played by Elmo Magalona). Samantha is the only daughter of Cathy (played by Vina Morales) and Buddy (played by Bernard Palanca). Meanwhile, Kevin is the first-born son of Mike (played by Ariel Rivera) and Marge (played by Ayen Munji-Laurel).

The pilot episode started by showing the background of Samantha and Kevin's parents. In the past, Buddy (Bernard) and Cathy (Vina) were former bandmates of Mike (Ariel).

Eventually, Mike decided to go solo through the help of a record company owned by Ralph (played by Freddie Webb), the father of his wife.

Dubbed as a "one-hit wonder," Mike feels the pressure given to him by Ralph to produce another chart-topping hit after failing several times. This led to Mike being dropped by Ralph's company.

Meanwhile, Buddy and Cathy are also facing financial problems and tries to get through their daily living by accepting odd jobs. Buddy's job as a salesman for an instrument shop doesn't pay him much, prompting Cathy to accept a job as a back-up singer. In order to help her parents, a young Samantha also tried auditioning in singing competitions.

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The couple faced a major problem when Samantha was diagnosed with dengue. Cathy kept on accepting gigs to pay for the hospital fees of her daughter. This also led the couple to find other well-paying jobs in Japan.

Buddy composed a song while taking care of his daughter in the hospital. He recorded a demo tape that he brought to Marge in the hopes of letting his wife release the song. It was revealed that he borrowed money from Marge to pay for his daughter's hospital fees.

Another tragedy struck Samantha's family when Buddy died because of a hit-and-run incident in front of the building where Marge's company was located.

Before the accident happened, Buddy was chasing after Marge since she said she would give the song to her husband.

Eventually, the song became a chart-topping hit and Marge claimed the rights to the song. The episode ends when young Kevin met young Samantha at the instrument shop where her father used to work.


NATIONWIDE RATINGS.
Born For You is off to a good start based on nationwide ratings gathered by Kantar Media/TNS. The Kapamilya show had a successful pilot episode with a 17.1% national rating. This was much higher compared to GMA-7's sexy comedy series Juan Happy Love Story, starring Dennis Trillo and Heart Evangelista, which garnered 11%.

Born For You also ranked 7th on the most-watched programs last Monday, trailing behind other Kapamilya teleseryes including Coco Martin's FPJ's Ang Probinsyano at the No. 1 spot, Liza Soberano and Enrique Gil-starrer Dolce Amore, and Daniel Matsunaga and Erich Gonzales' Be My Lady.

MEGA MANILA RATINGS. The new Kapamilya series, however, failed to triumph over its rival program in Mega Manila, based on data gathered by AGB Nielsen.

Born For You managed to score 12.6% on Mega Manila ratings against Juan Happy Love Story's 15.7%.

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