GMA President and CEO Atty. Felipe L. Gozon declares that GMA Network is now leading in the ratings game, according to ratings data provider AGB Nielsen.
During the December 15 #PaskongKapuso 2016 Christmas Party for the Press, Atty. Gozon said that their ratings lead is being questioned, which is why he explained the difference between AGB Nielsen and ABS-CBN's ratings provider Kantar Media.
He said, "Dini-dispute yung ating ratings lead, that's why I want to say a few words on that.
"Ang service provider namin ay AGB Nielsen, the combined AGB noong araw at saka Nielsen.
"Ang Nielsen is the number one ratings provider in United States, pero bilang abogado, sasabihin ko lang sa inyo ang pinaka importanteng distinction.
"Ang Nielsen has 900 more people meters than the service provider of Channel 2, which is Kantar.
"Not only that, there are really more television subscribers sa Nielsen kaysa sa Kantar."
Aside from GMA Network, other companies subscribed to Nielsen are: TV5 and Aksyon TV, CNN Philippines, Net 25, Ebiquity-Faulkner CBN Asia and TAPE Inc.; and major advertising and media agencies such as Dentsu Aegis Network (Carat, Mediaforce Vizeum, Dentsu), GroupM (Mediacom, Mindshare, MEC and Maxus), Omnicom Media Group (OMD, PHD and M2M), Zenith Optimedia, and Starcom Mediavest.
Atty. Gozon also stood by the motto of GMA News and Public Affairs when he declared that they are No. 1 in the ratings game.
He pointed out, "At siguro naman, kilala niyo naman ang Channel 7 na hindi lamang walang kinikilingan, walang pinoprotektahan, kung hindi wala ring kasinungalingan.
"Kaya pag sinabi naming kami ang nangunguna sa ratings, makaaasa kayong talagang yun ang katotohanan."
Based on TV ratings data released in October by AGB Nielsen, GMA overtook ABS-CBN in National Urban Philippines based on Nielsen TV Audience Measurement (NUTAM) data.
GMA got an average people audience share of 38.3%, beating the Kapamilya network's 37.9%. This is from the period of September 1 to October 13.
From October 13 to November 16, the Kapuso network scored a total day people audience share of 40.1 percent, or 4.3 points higher than ABS-CBN’s 35.8 percent in NUTAM.
In the latest AGB Nielsen survey, from the period of November 1 to December 13, GMA registered a total day household audience share of 38.2 percent in NUTAM, besting ABS-CBN's 34.4 percent.
The epic telefantasya Encantadia remained as the No. 1 program in NUTAM with 24.6 percent.