A rarity in local television, one program—the Miss Universe 2016 pageant—was broadcast in all our TV channels.
ABS-CBN was the home of Miss Universe on Philippine television since 2010, the year the country once again entered the Top 5 with Venus Raj.
Since then, ABS-CBN aired the journey of other Miss Philippine-Universe, namely Shamcey Supsup, Janine Tugonon, Ariella Arida, Mary Jean Lastimosa, and Miss Universe 2015 Pia Alonzo Wurtzbach in its broadcast via satellite from the United States.
This 2016, the Kapamilya Network, GMA Network, and TV5 acquired the rights to co-broadcast the pageant after signing a contract with Solar Entertainment, the official partner of the Miss Universe.
On January 30 (Manila time), 86 lovely ladies from around the world competed in the 65th Miss Universe pageant.
The grand coronation ceremony was held at the Mall of Asia Arena in Pasay City, Philippines.
Miss France Iris Mittenaere was hailed as the most beautiful woman in the universe, with Miss Universe 2015 Pia Wurtzbach turning over the crown to her successor.
Miss Haiti Raquel Pelissier emerged as the first runner-up, while Miss Colombia Andrea Tovar became second runner-up.
The Philippines' very own Maxine Medina entered the Top 6 along with Miss France, Miss Kenya, Miss Colombia, Miss Thailand, and Miss Haiti.
The other finalists hailed from Indonesia, Mexico, Peru, Panama, Canada, Brazil, and the U.S.A.
Rapper Flo Rida and R&B group Boys II Men were tapped to perform at the much-awaited event.
Flo Rida entertained the crowd by performing “In The Ayer,” “Low,” and “My House” during the opening number. The 86 candidates came out one by one onstage while the rapper performed his hits.
Boys II Men, on the other hand, serenaded the Top 3 finalists Miss Colombia, Miss Haiti, and Miss France by singing “On Bended Knee,” “I’ll Make Love To You,” and “End of the Road.”
KANTAR RATINGS. ABS-CBN's coverage of the Miss Universe pageant, according to Kantar, registered a national TV rating of 27.4%.
This figure is ten points higher than GMA-7’s telecast, which got 17%, according to data from Kantar Media.
Again according to Kantar, in Mega Manila, ABS-CBN also got a higher rating with 28.2%, while GMA got 23.7%.
In Metro Manila, says Kantar, ABS-CBN also prevailed with 30.8%, while GMA registered 19.4%.
AGB RATINGS. Ratings provider AGB Nielsen, on the other hand, indicated that GMA-7's Miss Universe telecast had more viewers, based on National Urban Television Audience Measurement (NUTAM) data.
According to AGB, on January 30, GMA-7 got 27.1%, while ABS-CBN got 13.4%.
Also according to AGB, the telecast of TV5 registered at 3.5%.