Love and ambition take centerstage in ABS-CBN's new afternoon series Pusong Ligaw.
Produced by Star Creatives, Pusong Ligaw is topbilled by Diego Loyzaga, Sofia Andres, Enzo Pineda, Beauty Gonzales, Bianca King, Joem Bascon, and Raymond Bagatsing.
Taking the lead for the first time is the SofiEgo love team of Sofia and Diego who first worked together in the defunct 2014 hit series Forevermore.
Pusong Ligaw tells the story of best friends Tessa (Beauty), a striving fashion designer, and Marga (Bianca), a quick-witted beauty queen who both dream of becoming big in their respective careers.
They promise to stick togethr until they both succeed, but that is until Marga betrays Tessa and sleeps with her boyfriend Caloy (Joem).
To mend her broken heart, Tessa transfers to Manila where she gives birth to Rafael, her child with Caloy. She singlehandedly raises the boy and tries her best to make ends meet for the two of them. Until fate once again tests her when Rafael is stolen from her by an unknown woman.
Just when she is about to give up, she encounters Jaime (Raymond) who eventually helps her cope with her struggles. The two then falls in love and adopt a son they named Rafa (Enzo).
Little does Tessa know that her real son Rafael is in the care of the Policarpio family, and is about to pursue his studies in Manila as Potpot (Diego).
Here, he meets Vida (Sofia), the daughter of Marga who chooses to disobey her to pursue her dream of becoming a famous fashion designer like her idol Tessa, who is now known in the fashion industry as Terry Laurel.
This Kapamilya afternoon series is directed by GB Sampedro, Elfren Vibar and Henry King Quitain, and under the business unit headed by Lourdes De Guzman. Star Creatives is led by Chief Operating Officer Malou Santos.
AGB RATINGS. How did the pilot episode of Pusong Ligaw fare based on Nationwide Urban Television Audience Measurement (NUTAM) data from AGB Nielsen?
Pusong Ligaw registered an AGB NUTAM rating of 6%. It aired from 3:09 PM to 4:04 PM.
Meanwhile, the Kapuso show of Janine Gutierrez, Legally Blind, was able to get an AGB rating of 5.9%. It aired from 3:24 PM to 4:15 PM.