PEP YEARENDER 2017: Highest rating pilot episodes on primetime, according to AGB

by Mark Angelo Ching
Dec 24, 2017
Destined to be Yours and Mulawin vs Ravena have the top-rating pilot episodes for 2017, according to AGB Nielsen. Maine Mendoza and Alden Richards (left frame) top-billed Destined to be Yours while Heart Evangelista was one of the lead stars of Mulawin vs Ravena.

Two GMA-7 primetime shows got the highest rating pilot episodes in 2017, according to AGB Nielsen Nationwide Urban Television Audience Measurement (NUTAM) ratings.

Before anything else, let us explain why there are two shows in the top spot. The ratings data we use to rank the shows come from AGB Nielsen, a media research firm in the Philippines. The data they send comes in one category; one example is the Mega Manila Household, which encompasses TV viewers in households that encompass the Mega Manila area--regions in Metro Manila, Central Luzon, Calabarzon and Mimaropa.

Calabarzon is composed of provinces Cavite, Laguna, Batangas, Rizal, and Quezon, and the city of Lucena while Mimaropa is comprised of Occidental Mindoro, Oriental Mindoro, Marinduque, Romblon, and Palawan.

For this year, AGB Nielsen's data came in two formats: NUTAM and NUTAM People in TV. They are different, because NUTAM almost has double the numbers of NUTAM People in TV.

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AGB supplied NUTAM TV ratings data on the first two months of 2017, then switched to NUTAM People in TV ratings from March 27 onwards.

For this reason, the top ten list of the pilot episode ratings have been divided according to the type of data set.

For NUTAM TV Ratings, the Top Five Most-Watched Primetime Shows are:

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  1. Destined to be Yours (GMA-7) - 22.5%

The first primetime drama series of Alden Richards and Maine Mendoza aired its pilot episode on February 27. It told the story of Sinag (Maine), a young woman who wants to preserve the customs of an abandoned mining village. When a real-estate developer named Benjie (Alden) comes into their town to buy it, Sinag has to choose between tradition or the love of her life.

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  1. My Dear Heart (ABS-CBN) - 21.3%

The Kapamilya series tells the story of Heart (Nayomi Ramos), a young girl who goes into coma. While in the hospital, her soul separates from her body and goes on a mission to reunite her family. The supernatural drama premiered on January 23 and also starred Zanjoe Marudo, Bela Padilla, Ria Atayde, and Coney Reyes.

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  1. A Love to Last (ABS-CBN) - 17.8%

This other Kapamilya series featured a new love triangle between Bea Alonzo, Ian Veneracion, and Iza Calzado. The family drama aired its pilot episode on January 9, and also starred Enchong Dee, Ronnie Alonte, JK Labajo, and Julia Barretto.

  1. Meant to Be (GMA-7) - 16.8%
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This Kapuso series also premiered on January 9. It was about Billie (Barbie) a hardworking and sassy young woman who has to deal with four boys fighting for her attention. The hunks were Ken Chan, Ivan Dorschner, Addy Raj, and Jak Roberto.

  1. Wildflower (ABS-CBN) - 13.2%

The Kapamilya series that airs on early primetime stars Maja Salvador as Lily, a vengeful woman who wants to take down a political family that destroyed her family. When it aired its pilot episode on February 13, it tackled the backstory of Lily's family (played by Sunshine Cruz and Christian Vasquez) and her connection with the Ardiente family led by patriarch Governor Julio (played by Tirso Cruz III).

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Then for NUTAM People in TV Ratings, the Top Five Most-Watched Primetime Shows are:

  1. Mulawin vs Ravena (GMA-7) - 12.2%

The fantasy series that premiered on May 22 featured Kapuso actors Dennis Trillo, Heart Evangelista, Lovi Poe, Carla Abellana, Miguel Tanfelix, Bianca Umali, Derrick Monasterio, Bea Binene, Regine Velasquez, Ariel Rivera, and Martin del Rosario. MvR is the sequel to the fantasy series Mulawin aired in 2004 and the 2005 film Mulawin: The Movie.

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  1. La Luna Sangre (ABS-CBN) - 11.5%

ABS-CBN offered viewers La Luna Sangre, the third installment to Lobo and Imortal, fantasy shows that revolve around the tales of wolves, vampires, and humans. It aired its pilot episode on June 19. The series top-billed by Kathryn Bernardo and Daniel Padilla initially featured Richard Gutierrez, John Lloyd Cruz, and Angel Locsin during its pilot week. Maricar Reyes later on joined the show.

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  1. My Love from the Star (GMA-7) - 11%

GMA-7's remake of the Korean romantic comedy starred Jennylyn Mercado as a popular actress caught in a downturn, and Gil Cuerva as an alien who falls in love with her. It aired its pilot episode on May 29 and also starred Christian Bautista, Jackie Rice, and Gabby Eigenmann.

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  1. Alyas Robin Hood Season 2 (GMA-7) - 10.7%

The Kapuso network's hit superhero action series returned in primetime on August 14, and it still starred Dingdong Dantes as a caped superhero. The show also included Andrea Torres, Ruru Madrid, Solenn Heussaff, Jaclyn Jose, and Edu Manzano.

  1. Super Ma'am (GMA-7) - 9.5%
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Rounding out our list is another superhero series from the Kapuso network. The show stars Marian Rivera as a teacher who transforms into Super Ma'am to defend her city from monsters. It premiered on September 18, and also features Helen Gamboa, Kim Domingo, Joyce Ching, Kristoffer Martin, and Jerald Napoles.

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Destined to be Yours and Mulawin vs Ravena have the top-rating pilot episodes for 2017, according to AGB Nielsen. Maine Mendoza and Alden Richards (left frame) top-billed Destined to be Yours while Heart Evangelista was one of the lead stars of Mulawin vs Ravena.
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