PEP YEARENDER 2017: Top Rating Pilot Episodes in Daytime, according to AGB

by Mark Angelo Ching
Dec 31, 2017
ABS-CBN's The Better Half and GMA-7's Pinulot Ka Lang Sa Lupa got the highest rating pilot episodes for daytime shows in 2017, according to AGB.

Two shows got the highest rating pilot episodes in the daytime block in 2017, according to AGB Nielsen Nationwide Urban Television Audience Measurement (NUTAM) data.

Like our top ten lists for primetime, this list for daytime is divided into two sets: NUTAM TV Ratings and NUTAM People in TV Ratings. They are different, because NUTAM almost has double the numbers of NUTAM People in TV.

The reason for the division is because AGB Nielsen, the media research firm in the Philippines that provides the ratings data, provided two different data sets. AGB sent NUTAM TV Ratings from January to February, then switched to NUTAM People in TV Ratings from March onwards.

There were only three daytime dramas that debuted during the first two months of 2017, so they were covered by NUTAM TV Ratings. They were:

1. (tie) The Better Half (ABS-CBN) - 12%

The Kapamilya network's first new daytime drama for 2017 was a dramatic thriller that starred Denise Laurel as Bianca, a mentally-deranged woman who made the life of Shaina Magdayao's Camille a living hell. It aired its pilot episode on February 13.

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1. (tie) Legally Blind (GMA-7) - 12%

This 2017 daytime drama from the Kapuso network told the story of a blind lawyer named Grace (Janine Gutierrez) who was a victim of rape. It also starred Mikael Daez, Rodjun Cruz, Lauren Young and Marc Abaya. It premiered on February 20.

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2. Pinulot Ka Lang sa Lupa (GMA-7) - 11.4%

GMA-7's first new daytime drama series in 2017 featured real-life couple Benjamin Alves and Julie Anne San Jose as well as LJ Reyes. This remake of a Maricel Soriano and Lorna Tolentino movie tells the story of Angeli (LJ) and Santina (Julie Anne) who are rivals for Ephraim's (Benjamin) attention. The pilot episode started airing on January 30.

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Then there were seven shows for NUTAM People in TV Ratings:

1. Pusong Ligaw (ABS-CBN) - 6%

This Kapamilya drama tells the rivalry of two fashion moguls, Teri Laurel (Beauty Gonzalez) and Marga Cervantes (Bianca King). The afternoon show that premiered on April 24 also stars Joem Bascon, Sofia Andres, Diego Loyzaga, Enzo Pineda, and Raymond Bagatsing.

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2. (tie) Ikaw Lang ang Iibigin (ABS-CBN) - 5.8%

This Kapamilya series marks the comeback of the Kimerald tandem between Kim Chiu and Gerald Anderson, as star-crossed lovers who are into sports. The romantic drama, whixh is still airing since its pilot on May 1, also stars Jake Cuenca, Coleen Garcia, Gina Pareno, Michael de Mesa, and Daniel Fernando.

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2. (tie) D' Originals (GMA-7) - 5.8%

GMA-7's D' Originals was a comedy drama about wives and mistresses. It premiered on April 17, and it starred Jaclyn Jose, LJ Reyes, Kim Domingo, Katrina Halili, Meg Imperial, and Jestoni Alarcon.

3. The Promise of Forever (ABS-CBN) - 11%

This Kapamilya supernatural drama that premiered on September 11 told the story of Lorenzo (Paulo Avelino), a man who is immortal. Ritz Azul played his love interest.

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4. Impostora (GMA-7) - 5.3%

The Kapuso network's remake of its 2007 teleserye stars Kris Bernal in dual roles as Nimfa and Rosette. Both are competing for the attention of Homer, played by Rafael Rosell. It premiered on July 3 and also features Assunta de Rossi, Aicelle Santos, Vaness del Moral, and Ryan Eigenmann.

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5. Haplos (GMA-7) - 4.9%

This supernatural drama from the Kapuso network tells the story of Angela (Sanya Lopez), a young woman who has the power to heal. She is competing for the affection of Gerald (Rocco Nacino) against Lucille (Thea Tolentino), her sister who has the power to hurt people via touch. Its pilot episode aired on July 10.

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6. Hanggang Saan (ABS-CBN) - 3.7%

This Kapamilya heavy drama follows Sylvia Sanchez as Sonya, a mother who would do anything--even murder--to help her son Paco (Arjo Atayde). It premiered on November 27, and also stars Sue Ramirez, Maris Racal, Yves Flores, and Ariel Rivera.

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ABS-CBN's The Better Half and GMA-7's Pinulot Ka Lang Sa Lupa got the highest rating pilot episodes for daytime shows in 2017, according to AGB.
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