Cristine Reyes had the honor of giving away PHP1 million pesos on Quiz Mo Ko. This is considered the largest giveaway for a digital trivia show.
On February 1, 2019, the star of the upcoming film Maria, hosted a special edition of Quiz Mo Ko, the popular trivia show on livestreaming app, Kumu.
Before jumping into the trivia show, Cristine showed audience members a trailer of Maria, where she plays the role of a former cartel assassin who must contend with possible retribution from her previous employer.
After showing the trailer, Cristine asked audience members, who tuned in by opening Kumu on their smartphone and navigating to Quiz Mo Ko, a series of ten increasingly harder questions.
Audience members did not need to purchase anything to join the game, and each player could choose from one of four answer choices per question.
Incorrect responses resulted in the elimination of players, unless of course the player had a “Extra Rice” in their possession—Kumu’s lingo for “Extra Life”—which were automatically applied for wrongly answered easy and moderate questions and could only be used once per game.
The over 17,600 users who started this episode of Quiz Mo Ko whittled down to only a few hundred as the questions progressed through the hard questions. The tenth and final question—What won the grand prize for the novel at the 37th annual National Book Awards in the Philippines?—saw only 259 players choose the correct answer (The Quiet Ones).
These answers of the 259 winners were verified by Kumu representatives during the Quiz Mo Ko episode on February 1, 2019, and notified immediately after the end of the game on February 1, 2019 on a screen that depicted the list of winners. The list of winners is now also published on a leaderboard within the app.
Each of the 259 winners claimed a PHP3,861 peso share of the PHP1 million peso prize. While the give-away was the largest ever for a digital trivia show, Kumu CEO and co-founder Roland Ros was prouder over what it represented.
“Our PHP1 million peso prize is what may grab the headlines, but I’d encourage people to look at it differently. We’re able to award users with this kind of giveaway because livestreaming on Kumu is already taking off in a big way. Content creators and brands are already gaining enormous value from being able to connect with our now over 250,000 users,” said Ros, who noted that Kumu soared to sixth most downloaded app in the Play Store and seventh in the App Store on the same night.
Google searches for “Maria movie” also notably doubled and queries for “Cristine Reyes Maria” increased by 25 times in what is shaping up to be the Kumu effect: During the platform’s prime-time shows, user interest peaks for mentioned brands and products, as evidenced by spikes in search volume for those terms.
MTV VJ, host, and regionally seen television personality and producer KC Montero was originally scheduled to host the episode but had to be replaced by Maria co-star Cristine Reyes due to a family emergency.
Montero disclosed that the company will continue to give away PHP 1 million pesos per month in aggregate, spread across its budding line-up of prime-time shows: Sing Tanong, May Tama Ka!, The Nosebleed Show, Brain Game, Pinoys Doing Stuffs, and Quiz Mo Ko.
He also pointed out that content creators and brands who will work with Kumu will get the chance to grow with the platform.
“While we have achieved so far is notable, we still have a long way to go toward becoming the hub for all Filipino creativity. Content creators who join us now will build their livestream audience on Kumu, and brands will connect with more customers on what is sure to be the content platform of the future.”
Montero is the vice president of marketing of Kumu, a livestream and content platform.
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