"Pepot Artista" makes its TV debut this Saturday on ABC-5

by Jocelyn Dimaculangan
Mar 23, 2007
Clodualdo del Mundo Jr.'s Pepot Artista was named Best Film in the full-length category of the 2005 Cinemalaya Independent Film Festival. The Best Editing award also went to Daniel Adapon for this digital film.

In line with its advocacy of supporting independent filmmakers, ABC-5 will showcase starting March 24 and every Saturday thereafter at 9 p.m., the first crop of winning full-length digital movies in the first-ever Cinemalaya Independent Film Festival held in February 2005.

The winners dubbed their group Cinemula, a word play on cine (movies) and simula (beginning). They are: Room Boy by Alfred Aloysius Adlawan; ICU Bed No. 7 by Rica Arevalo; Lasponggols by Siegfreid Barros-Sanchez; Baryoke by Ron Bryant; Big Time by Mario Cornejo; Isnatchers by Michael Angelo Dagnalan and Rodolfo "Jun" Aves, Jr.; Sarong Banggi by Emman dela Cruz; Pepot Artista by Clodualdo del Mundo, Jr.; Ang Pagdadalaga ni Maximo Oliveros by Michiko Yamamoto and Raymond Lee; and Angelo The Bading Assassin-A Musical by Hech.

Cinemalaya sa ABC premieres this Saturday, March 24, with the film that garnered Best Picture and Best Editing Awards from Cinemalaya 2005. The musical comedy Pepot Artista marks the directorial debut of Direk Clodualdo. It focuses on a ten-year old boy whose dream is to become a movie star.

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Set in the ‘70s when superstars ruled the horizon, Pepot Artista explores the penchant of Filipinos for entertainment in the midst of serious social problems. Pepot the dreamer is surrounded by people who are equally dazzled by the movie world—a colorful mix of characters ranging from his own mother to the principal in his school to the impersonators in the neighborhood carnival, to more sinister types played by established artists who lent their presence in cameo roles.

Cinemalaya is a project of the Cinemalaya Foundation, Inc. in partnership with the Cultural Center of the Philippines, the U.P. Film Institute and the PMSI-Dream Satellite TV of businessman and ABC-5 chairperson Antonio "Tonyboy" Cojuangco.

The works included in this annual film fest are narrative features that articulate the Filipino identity and culture, shot in digital video format to take advantage of this new, more accessible and economical technology. Cinemalaya is open to both new filmmakers who have not yet directed a full-length commercial film, and filmmakers who have directed not more than 3 full-length commercial films. Ten finalists are chosen for the full-length features (there is also a short-feature category) of from 90 - 120 minutes, who receive P500,000 seed grant from the Cinemalaya Foundation for the production.

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Clodualdo del Mundo Jr.'s Pepot Artista was named Best Film in the full-length category of the 2005 Cinemalaya Independent Film Festival. The Best Editing award also went to Daniel Adapon for this digital film.
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