GMA Network announced, through a statement sent to PEP (Philippine Entertainment Portal), that it has strengthened its lead in Mega Manila ratings over its rival network for the first month of 2010.
Based on the latest TV household population projections of AGB Nielsen, the expanded Mega Manila coverage accounts for 55 percent of all television households in Urban Philippines. Moreover, Mega Manila ratings are now being generated from a bigger panel of 800 TV households.
According to data from AGB Nielsen, GMA Network posted a total day (6:00 am - 12:00 mn) average rating of 17.4% in all weekdays from January 1 to 29, as compared to ABS-CBN’s 15.3%, based on the available overnight ratings data in Mega Manila households from January 24 to 29.
According to the Kapuso Network, its weekday primetime programs strengthened margins over competition, and contributed to its improved block lead in the first month of the year. For the period of January 25 to 29, the combined ratings of primetime programs 24 Oras, Darna, The Last Prince, Full House, StarStruck Shoutout and Queen Seon Deok generated a 2.0 point lead in the weekday evening ratings across Mega Manila households, with GMA-7 getting 25.6% over ABS-CBN’s 23.6%.
For the same period, 24 Oras beat TV Patrol by 3.2 rating points with an average of 28.6% versus the latter’s 25.4%. Darna posted a 32.5% average rating, a 3.3 point lead over May Bukas Pa’s 29.2%; The Last Prince beat its counterpart (Kung Tayo’y Magkakalayo) with 30.8% versus 29.7%; StarStruck Shoutout garnered 24.9% versus the 19.2% of Boys Over Flowers. Queen Seon Deok posted an average of 22.2% versus Boys Over Flowers’ 19.2%. Full House also narrowed the lead of its counterpart (Pinoy Big Brother Double Up) to only 0.4 % during the said period.
The weekday ratings also showed that GMA-7 steadily increased its lead in all parts of the day for the past three weeks. Hence, in the total day average lead week-to-week, GMA-7 posted a 1.3 point lead for January 11 to 15 period, 2.4 points for January 18 to 22, and a 3.0 point lead for January 25 to 29.
With the launch of new programs to celebrate its 60th year, GMA Network expects to further widen its lead in the coming months.