Agua Bendita tops TNS nationwide ratings in March 2010

Agua Bendita is the new TV darling of most Filipinos, according to TNS (Taylor Nelson Sofres), which has 1,370 panels, covering urban Philippines, and reporting on seven sectors namely NCR, suburbs, North Luzon, Central Luzon, South Luzon, Visayas and Mindanao.

Andi Eigenmann’s series, Agua Bendita, was last month’s most watched TV program nationwide, based on the data submitted by global media specialist TNS (Taylor Nelson Sofres). This was revealed by a report furnished to PEP by the corporate communications department of ABS-CBN.

The heartwarming story of twins, Agua and Bendita, topped the national TV ratings with an average of 39.4 percent, according to TNS.

Its strong performance pushed ABS-CBN’s national audience share to hit 45 percent, higher by 11.9 points than GMA-7’s 33.1 percent in March 2010. Subsequently, ABS-CBN’s audience share, which generated 42.9 in March 2009, grew by 2.1 points, while GMA-7’s audience share dwindled by 2.7 points, from 35.8 percent in March 2009.

TNS also noted that ABS-CBN has gained ground in Mega Manila with its audience increasing by 3.9 points—from 33 percent in 2009 to 36.9 percent in March 2010; while GMA-7’s hold in Mega Manila has weakened with audience share tumbling to 37.8 percent in March 2010, down by 4.9 points from 42.7 percent in March 2009.


As posted in the TNS website, seven out of the top ten most watched weekday programs in March 2010 were ABS-CBN programs:

1. Kung Tayo’y Magkakalayo came in second with 34.6 percent, Habang May Buhay in fourth (28.3%), Tanging Yaman in seventh (23.8), Rubi in ninth (22.3%), and Wowowee in tenth (22.1%).

2. TV Patrol World ranked third and topped all news programs nationwide with an average rating of 32.5 percent.

The same data also claimed that ABS-CBN dominated the weekend slot as well:

1. Pilipinas Got Talent placed first (36.5%).

2. The succeeding shows were all from the Kapamilya network: Rated K (33%), Agimat: Tonyong Bayawak (29.5%), Goin’ Bulilit (29.4%), Maalaala Mo Kaya (27.4%), TV Patrol Linggo (24.9%), and TV Patrol Sabado (23.7%).

3. ASAP XV, according to TNS, still bested GMA-7’s newly launched Party Pilipinas, which lost by four points. The former rated 18.5 percent while the latter got 14.5 percent last March 28, the launch date of the Kapuso station’s variety show every Sunday.

ELECTION COVERAGE. A separate survey, conducted by Pulse Asia between 21-25 February 2010, stated that more Filipinos found ABS-CBN’s election coverage as the "most credible." The numbers were 63 percent for ABS-CBN versus 55 percent for GMA-7.


Even ABS-CBN’s AM radio station DZMM was said to have the biggest audience share, which was 22 percent, according to the February 2010 data gathered by Nielsen Mega Manila Radio Audience Measurement.

The same survey declared: DZMM TeleRadyo was also the number one cable news and information channel, and climbed to 24th spot among all cable TV channels, including CNN, BBC, Channel News Asia, Bloomberg, and CNBC.


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