When GMA Network began as a fledgling radio station in the 1950s, it would have been difficult to imagine the media giant it would eventually become. Operating from a rented unit at the Calvo Building in Escolta, its equipment consisted of a microphone, a turntable, and a surplus AM transmitter. There were no scripts, no cameras, no teleprompters. And when the radio station later became a TV station, moving its headquarters to a small building on EDSA, it broadcast from simple studios devoid of color and stereo sound.
This year, as an industry leader celebrating its 60th year, GMA remembers the past, celebrates today, and looks forward to scaling greater heights in the future.
TAGUMPAY NG KAPUSO. GMA-7’s 60th anniversary network ID celebrates how far it has come in the last six decades and takes the opportunity to share this achievement with its audience.
Titled "Tagumpay ng Kapuso," the ID showcases the men and women of GMA, and their efforts, on and off-camera, to deliver the Network’s commitment to superior entertainment and the responsible delivery of news and information to its Filipino audience.
"This ID fuses together all individuals who collectively contribute to the growth of GMA—the executives, on-cam talents, behind-the-scenes production crew, employees and audiences," explained Dong Tan, Associate Creative Director of the project.
Viewers are taken from rehearsal rooms to high-tech studios and control rooms, where camera shots are planned and where talent and technology fuse in a carefully synchronized act.
"This ID is different from the previous ones in that it shows what goes on behind the scenes," said Director Paul Ticzon.
"In a nutshell, it’s a dramatization of what every Kapuso goes through to bring out the best that the Network can give," added Assistant Director Vince Gealogo.
In Tagumpay, GMA-7 stars share the spotlight with Network employees.
In what was probably the most difficult scene to set up, employees and celebrities got together at the GMA Network Drive in a festive scenario of singing and dancing, as fireworks lit up the evening sky.
TOUCHING HEARTS, ENRICHING LIVES. GMA Network carries on its commitment to continuously touch the hearts and enrich the lives of Filipinos.
And after sixty years, the Network remains thankful to the millions of viewers worldwide that have made GMA-7 a part of their lives.
"We want every Kapuso to feel proud of being a Kapuso when they see Tagumpay," said BJ Camaya, lyricist of the ID’s theme song of the same name. "Everything we have accomplished, we did with them and for them."
Tagumpay ng Kapuso fittingly heralds another landmark in Philippine television history. GMA’s 60th Anniversary Network ID will be launched today, May 30, on Party Pilipinas.
Tagumpay’s theme song was composed by Simon Peter Tan and sung by Are You the Next Big Star winners Frencheska Farr and Geoff Taylor with the Six Feet Long band.
The production team included multi-awarded cinematographer Ding Achacoso as director of photography, Director Paul Ticzon, Co-Director Vince Gealogo, Producer Ingrid Navarro and cameramen Hanniel Aguilar, Javier Delgado and Paul Arrojado.
The campaign was conceptualized by the creative team of GMA’s Program Support Department composed of Vice-President Regie Bautista, Associate Creative Director Dong Tan, Senior Promo Writer BJ Camaya, Art Director Hendricks Gonzales, Senior Project Manager Hasmin Marable, and Project Manager Minette Lopez.