Panata Sa Pagbabago, GMA-7’s coverage of the inauguration of President Benigno "Noynoy" Aquino III and Vice President Jejomar Binay, had a four-point lead in the ratings game over its competitor last June 30, 2010.
According to a report furnished by the corporate communications department of GMA-7, Panata got a rating of 13.4% compared to the 9.4% of ABS-CBN’s Panunumpa sa Bayan. This is based on Nielsen TV Audience Measurement’s Mega Manila Individual/People Overnight Ratings. GMA-7’s Panata was also the runaway winner based on Nielsen’s Mega Manila Households Overnight Ratings, 26.6 % versus ABS-CBN’s 21%.
Mega Manila comprises 55 percent of total urban television households nationwide. It includes Metro Manila and its suburbs: parts of Bulacan, Pampanga, Cavite, Laguna and Rizal.
GMA-7’s special coverage started with a 15-minute Special Flash Report at 5 a.m., and continued through the morning show Unang Hirit and the actual inauguration special. Bannered by GMA News pillars Mike Enriquez, Mel Tiangco, Arnold Clavio, and Vicky Morales, Panata Sa Pagbabago consistently led in the ratings throughout the morning of June 30.
Panata Sa Pagbabago included the first-ever use of a 3D camera. The GMA News and Public Affairs team also strategically placed 15 remote set-ups for the duration of the coverage. While other TV networks paused for commercial breaks and returned to normal programming, GMA-7 decided to continue with the coverage until the program ended in the early afternoon.
Panata sa Pagbabago joins other newsworthy events covered by the GMA News and Public Affairs: from Biyaheng 2010: The GMA News and Public Affairs Yearend Special; Typhoon Ondoy’s rampage in 2009; the 2008 U.S. Presidential Elections, the 2007 National Elections; the Manila Peninsula Hotel siege in 2007; Romi Garduce’s epic climb to Mount Everest in 2006; the coverage of Pope John Paul II’s death and breaking the news of the selection of the new Pope, Pope Benedict XVI, in 2005; the Oakwood Mutiny in 2003; and other important events that affect Filipinos.