ABS-CBN reports strong performance in August 2010 national TV ratings, based on data from Kantar Media


ABS-CBN’s fantasy series Noah, starring Piolo Pascual and Zaijian Jaranilla, registered an average of 35.9 percent in August 2010. This figure is based on national TV ratings data provided by Kantar Media.


Based on the national TV ratings data provided by Kantar Media, Piolo Pascual and Zaijian Jaranilla’s fantasy series on ABS-CBN topped nationwide TV ratings for August 2010. According to a report furnished by the corporate communications department of ABS-CBN, Noah had an average of 35.9% against GMA-7’s counterpart program, Survivor Philippines: Celebrity Showdown, which registered an average of 27.1%.

On August 30, the day that Survivor was first aired on GMA-7, Noah rated 35.7%, which is 8.3 points higher than Survivor’s 27.4%. GMA-7’s reality series landed on the 4th spot among the Top 10 shows on primetime while Noah emerged as the most watched program that night.

ABS-CBN claims that it has maintained its lead in nationwide with an average audience share of 41% versus GMA-7’s 34%. ABS-CBN’s strong performance in August brings its year-to-date shares to 44% as compared to GMA-7’s 32%. ABS-CBN also leads in Balance Luzon (areas in Luzon outside Mega Manila) with its average audience share of 43% versus GMA-7 with 38%.

The Kapamilya Network has a commanding lead in Visayas with 58% versus GMA-7’s 25% and in Mindanao with 64% versus GMA-7’s 16%.

According to the report of ABS-CBN’s corporate communications department, 43% of viewers with purchasing power (belonging to classes ABCD) watch the Kapamilya Network as compared to GMA-7 with 34%. Members of society belonging to classes ABCD comprise 82% of the total urban population.

Nine out of the top ten programs in August belong to ABS-CBN. These were Noah (35.9%), Agua Bendita (34.1%), TV Patrol (33.9%), Miss Universe (29.4%), Maalaala Mo Kaya (27.2%) Tatak ng Agimat (26.3%), Momay (25.2%), Magkaribal (24.7%), and Agimat: Elias Paniki (24.3%).

For the month of August, GMA-7’s primetime programs registered the following average ratings nationwide: Langit sa Piling Mo had 15.4%, Pilyang Kerubin had 21.2%, Ilumina had 20.4%, and the Dingdong Dantes and Marian Rivera-starrer Endless Love had 19.2%.

ABS-CBN’s AM radio reportedly dominated the ratings last month. DZMM Radyo Patrol 630 topped all AM radio stations in the July 2010 Nielsen Mega Manila RAM with an audience share of 31% percent, 12 points higher than DZBB’s 19% and 13 points higher than DZRH’s 18%. In addition, DZMM earned the 2010 Radio Station of the Year award during the Rotary Club of Manila Journalism Awards.

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Cable TV channel DZMM TeleRadyo, on the other hand, also ruled the competition as the top cable news channel based on the July 2010 Kantar Media-TNS survey for cabled households. DZMM TeleRadyo reportedly surpassed other cable new channels such as CNN, BBC, Fox News, and Channel News Asia.

Kantar Media, a global market research group, offers audience research measurement systems in 32 countries. It started releasing its Philippine television audience measurement data in February 2009 with panels composed of 1,370 representative households covering urban Philippines and reporting on seven sectors namely the National Capital Region, North Luzon, Central Luzon, South Luzon, Visayas and Mindanao.


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