Major changes are underway for the Kabarkada Network, Studio 23. Starting this Monday, October 4, it will cater to a broader market with new shows that will target the Filipino masa, or viewers belonging to Class C and D.
The shows will also be presented in Tagalog, veering from the channel’s previous standard of shows presented in English.
According to Studio 23 Head March Ventosa, these innovations were done in preparation of the network’s 15th anniversary next year.
"So, Studio 23 has been in TV for 15 years. As you have mentioned, we have been innovating. Since the start of the year, we have introduced a series of TV programming initiatives. We’re proud to state that these initiatives have actually been successful for us," he said.
Among these innovations are the inclusion of local movies in Studio 23’s programming. Ventosa said this resulted into a 150% growth in channel audience for the channel, which is now ranked fourth in the market according to data from Kantar Media.
"We’ve seen that the audience that has been very skeptic," Ventosa explained. "The market has changed, you know the market is very dynamic. We’ve seen that a lot more of the audience are preferring the local programming. And in doing so, we noticed also that we’ve been able to expand our audience."
This is why Studio 23 is set to premiere more and more local programming.
The executive of the Kabarkada Network added, "Whereas in the past, siguro, our programming was skewed to the broad C market. When we introduced the Tagalog movies, we’ve expanded to the D market. And they are also part of our audience today, so we want to cater more to the expanded audience."
NEW SHOWS. Starting October 4, start the mornings with the simulcast of DZMM TeleRadyo from 7 AM to 8:30 AM featuring Radyo Patrol Balita Alas-Siete with Ted Failon and Dos Por Dos with Anthony Taberna and Gerry Baja. This marks the premiere of DZMM’s top rating radio programs on free-to-air Philippine TV which would now enable audiences to watch Ted, Anthony, and Gerry deliver and tackle the most important issues affecting the country.
Kids will also get their dose of Kabarkada treats from 9:30 a. m. to 10:30 a.m. with the back-to-back airing of Nickelodeon’s Catdog and Danny Phantom every Monday, Wednesday, and Friday; and Wonder Pets and Chalkzone every Tuesday and Thursday.
Four new local programs will also spice up your weekday primetime viewing.
Join Pinoy Big Brother’s funny Korean housemate Ryan Bang as he explores life in the Philippines in 3ow P0whz! airing Mondays at 9:30 p.m.
Get an outrageous and hilarious approach to male education with model-actor Boom Labrusca, commercial model Aran Sese, internet star Jobert Austria, and award-winning stand up comedian Alex Calleja in Usapang Lalake every Wednesday, 9:30 p.m.
Get a weekly dose of must-see and funny videos with RR Enriquez and Aaron Atayde in Pa-Bida Ka! every Friday, 9:30 p.m.
Studio 23 will also launch a different kind of news/talk show with Anthony Taberna in iBA-BALITA airing Mondays to Fridays at 9 p. m. Deviating from the traditional format of newscasting, Anthony will dissect and analyze the hottest issues in the country today with the help of ABS-CBN News and DZMM correspondents and resource persons.
Kabarkadas will also get to watch a primetime replay of the ABS-CBN’s crime docu-drama SOCO anchored by Gus Abelgas every Tuesday at 9:30 p. m. and the explosive investigative reports of Julius Babao, Pinky Webb, and Anthony Taberna in XXX every Thursday at 9:30 PM.
When it comes to the latest happenings in the entertainment world, Gretchen Fullido will give you a rundown of what’s hot and what’s not in The Wrap, weekdays at 7PM.
Fans of the Philippine version of the hit Koreanovela series My Girl starring Kim Chiu and Gerald Anderson can relive the romatic comedy story of Jasmine and Julian on weeknights at 6:30 p.m. starting on Monday (October 4). First aired on ABS-CBN, My Girl follows the story of Jasmine whose poor fortune suddenly changes when she is hired to pretend as Julian’s long lost cousin. Jasmine’s role takes a sudden turn when she realizes that she is falling in love with Julian. The feeling, it turns out, is mutual. Problem is, the lovers can’t come out in the open since everyone already believes they’re real cousins.
Meawhile, foreign series fans will have a new primetime addiction as Studio 23 airs ABC’s newly launched hit sci-fi drama No Ordinary Family beginning October 24 (Sunday). Follow the story of the Powells, a typical American family who undergo a remarkable transformation after their charter plane crashes in the Amazon River.
Don’t miss all these exciting new offerings this Monday (October 4) from the Kabarkada Network, Studio 23.