Aljur Abrenica’s Machete does well on its final week, based on AGB data in Mega Manila


Machete, starring Aljur Abrenica, earned a 34.9 percent average household audience share in Mega Manila during its finale week from March 14 to 18, 2011.


PRESS STATEMENT FROM GMA-7:


"Hard work really does pay off for Aljur Abrenica, who has now proven his worth as a bankable primetime leading man.

"His recently-concluded series Machete ended on a high note beating all counterpart programs on its final week of airing. Machete earned a 34.9 percent average household audience share in Mega Manila covering the period of March 14 to 18, 6.3 points ahead of its competitor’s 28.6 percent. This is according to ratings data from widely-recognized ratings provider AGB Nielsen.

"From physically preparing for his role, promoting his show, to executing his scenes, Aljur displayed admirable dedication and professionalism as an actor. His Machete diet--Aljur’s personal diet of no-sweets, no carbs, just veggies, fruits and loads of kamote--became a fad, while his mall shows conducted all over the Philippines were always jampacked with screaming fans.

"But make no mistake, Aljur remains humble despite his recent achievements and promises to further enhance his craft. "I am very thankful for the support of my fans, who avidly watched Machete. Of course, I am most grateful to GMA-7 for their full support all throughout the series."

"With the finale of Machete, Aljur is now busy with workshops in preparation for his next project."


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