GMA-7 and GMA News TV Channel 11 topped royal wedding coverage, based on AGB Nielsen data


According to a report furnished by GMA-7 based on AGB Nielsen data, four million viewers in Mega Manila watched the nuptials of Prince William and Kate Middleton.


PRESS STATEMENT FROM GMA-7:

"The Philippines has no royal family, but a wedding is a wedding and Filipinos, romantics at heart, will skip their usual TV fare to watch a royal couple say ’I do.’

"The proof? Over 4 million Filipinos in Mega Manila alone were tuned in yesterday to the British Royal Wedding of Prince William of Wales to commoner Catherine Middleton, based on AGB Nielsen overnight ratings.

"And after weeks of heavy Royal Wedding promotions from practically all the TV networks, two ratings winners emerged.

"From 5 to 8 in the evening—the royal caravan towards Westminster Abbey to the bride’s breathtaking reveal in her Sarah Burton for Alexander McQueen dress, throughout the wedding ceremony proper, and till the couple’s joyful carriage ride as husband and wife—GMA-7 and GMA News TV Channel 11 were the no. 1 and no. 2 networks in terms of ratings, based on AGB Nielsen data for Mega Manila.

"GMA-7 hit 30.7 household shares for this time band. GMA News TV, just a two-month old news and documentary channel, followed GMA-7, with 22 household shares for the same period.

"GMA News TV was the first free TV Channel to broadcast the wedding live, starting as early as 3 pm with its Royal Wedding: March to the Altar coverage, after first breaking the biggest news of the day: Merceditas’ Gutierrez announcement of her resignation as Ombudsman.

"Normally the fourth-ranking free TV network, GMA News TV saw its ratings climb to a historic high on the Royal Wedding day, at a certain point leading all the free TV networks in ratings.
 By 6 pm, GMA-7 ratings picked up with GMA’s special coverage of the same event, becoming the leader for the rest of the evening.

"GMA News and Public Affairs has been preparing for its combined coverage for months, sending top anchors Jessica Soho, Vicky Morales and Connie Sison to London for first-hand reports on the royal festivities. GMA-7 and GMA News TV’s no. 1 and 2 ratings prove, once again, that GMA News and Public Affairs is the Filipinos’ most trusted source of news and information."

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Ed’s Note: When content falls under "Press Statement," this means that the material is fully and directly from the company itself. The use of open-and-close quotation marks to envelope the entire text shows as much. This also means that PEP is not the author of the statement being read. PEP is simply providing the information for readers who may be interested.


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