ABS-CBN bags second Gold Award at Readers Digest Trusted Brands 2011


(From left) ABS-CBN Corporate Communications Head Bong Osorio, Marketing Head Cookie Bartolome and Channel Head Cory Vidanes personally received the Gold award from Reader’s Digest last June 2 at the Resorts World.


PRESS STATEMENT FROM ABS-CBN:

"ABS-CBN, the country’s largest multimedia conglomerate, is one of the nation’s trusted TV network according to the Reader’s Digest magazine.

’The Kapamilya network won a Gold Award for the second straight year in the international publication’s Trusted Brand awards, which is voted on by consumers.

"With this recognition, ABS-CBN has proven once again to be the choice of Filipinos when it comes to credible news reportage and quality television programming.

"ABS-CBN Channel 2 Head Cory Vidanes personally received the award last June 2 with ABS-CBN Corporate Communications Head Bong Osorio and ABS-CBN Marketing Head Cookie Bartolome in a ceremony held at the Resorts World.

"Reader’s Digest, the most widely-circulated magazine in the world, has a "well-established reputation as the premier consumer-based, international measure of brand preference."

"Apart from the Philippines, it also awards organizations in Hong Kong, India, China, Malaysia, Singapore, Taiwan, and Thailand.

"Meanwhile, ABS-CBN’s flagship newscast TV Patrol topped the recent survey by StratPolls Inc. as the most credible news team on Philippine television.

"Based on the survey conducted from April 25 to April 29 this year in the National Capital Region, 45.6 percent of the 250 random respondents picked the team of Noli "Kabayan" De Castro, Korina Sanchez, Ted Failon and Gretchen Fullido (Star Patrol) as most credible news team.

"GMA-7’s 24 Oras news team is way behind with 41.2 percent. Iba-BALITA (1.8%) on Studio 23 also beat GMA News TV (0.8%) on Channel 11.

"Moreover, De Castro was also the "top news anchor" in the survey and joined by three other ABS-CBN anchors in the Top 10, including Anthony Taberna.

"This is not the first time that ABS-CBN was cited for its credibility. In a 2010 Pulse Asia survey, ABS-CBN also came on top as most credible news source with 63 percent of respondents attesting to its credibility, compared to only 55 percent for GMA-7."

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