ABS-CBN’s Peter Musngi honored with 2011 CEO Excel Award

ABS-CBN Manila Radio Division Head Peter Musngi is the only media executive among the winners recognized during the 2011 CEO Excel Awards.


"ABS-CBN Manila Radio Division head Peter Musngi was the lone media executive recognized at the 2011 CEO Excel Awards or Communication Excellence in Organizations Awards held last June 7.

"Musngi was hailed for his strategic leadership and effective use of communication in steering DZMM’s key projects ranging from a vigilant election coverage to an innovative mobile shower van to help Ondoy victims.

"The head of Mega Manila’s number one AM radio station DZMM Radyo Patrol 630, the country’s leading cable TV news channel DZMM TeleRadyo, and the award-winning FM station Tambayan 101.9 joined ten other celebrated business leaders who were honored by the International Association of Business Communicators Philippines for championing "the use of excellent communication as business strategy."

"The veteran broadcaster, who’s also the ’golden voice’ behind the announcements over ABS-CBN’s multimedia platforms, said his secret in leadership is "creating and communicating your vision in a crystal clear fashion."

"I guess it all starts with speaking clearly and continuously encouraging and empowering one’s team to finish the race and realize one’s vision. The leader’s role is crucial but it’s teamwork that really counts in the end," he said.

"Under Musngi’s watch, DZMM continued to flourish in delivering the first in news and public service. He was cited for DZMM’s outstanding 2010 election coverage "Ang Bayan Naman!" which focused on raising the people’s issues and encouraging citizen journalism.

"He used communication effectively in leading projects such as "Kapamilya, Shower Na," the annual fun run "Takbo Para sa Kalikasan," and "DZMM World Caravan," a roving concert that brings Philippine news and entertainment to foreign-based Kapamilya.


"Kapamilya, Shower Na," which has won both Philippine Quill and Anvil Awards, is a mobile shower that brought relief to victims of Typhoon Ondoy in evacuation centers. This project is the "mother" of DZMM’s newest public service offering, the clinic-on-wheels and classroom-on-wheels project DZMM TLC (Teaching Learning Caring).

"Takbo Para sa Kalikasan," meanwhile, raised awareness and funds for various environmental causes for already 11 years, including saving the La Mesa Watershed and cleaning the Pasig River. It also registered an impressive 5,000 turnout of runners in the 2010 race alone. In 2011, DZMM gave the proceeds of the fun run to 25 incoming Grade 1 students, thus renaming the event, "Takbo Para sa Karunungan."

"Musngi’s win came at a good time as DZMM is celebrating its 25th anniversary this year with "DZMM SilveRadyo." Apart from him, IABC has previously conferred the CEO Excel award to ABS-CBN president and COO Charo Santos-Concio and ABS-CBN Foundation managing director Gina Lopez in 2010.

"Recognitions from award-giving bodies such as the KBP Golden Dove, UP Gandingan, Rotary Club of Manila, and Gawad Tanglaw, and high TV and radio ratings of DZMM also add to Musngi’s accomplishments as leader.

"The other Awardees for 2011 are: Roberto Aboitiz, President of Ramon Aboitiz Foundation Inc.; Atty. Pilar Nenuca P. Almira, Hospital Director of Manila Doctors Hospital; Vicente Castillo, President and CEO of Philippine Dealing System Holdings Corporation; Emmanuel Y. Go, President of AGC Flat Glass Philippines; Rizalina Mantaring, President and CEO of Sunlife Financial Philippines; Ruel T. Maranan, Group Director for Corporate Resources of Manila Water Company Inc.; Eric Recto, President of Petron Corporation; Leonardo Riingen, President and CEO of Informatics Holdings Philippines; Gov. Jose Ma. Salceda of Albay Province; and James Velasquez, President and Country General Manager of IBM Philippines, Inc.


"Receiving the 2011 Lifetime Achievement Award is University of the Philippines Centennial President Dr. Emerlinda R. Roman for her untiring and milestone steering of the country’s national university as an educator and CEO who led communication efforts here and abroad amongst varied stakeholders and ideologies to effect pioneering programs."

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