GMA Network reinforces leadership in nationwide ratings, based on Nielsen TV data

(From top) Eat Bulaga, Munting Heredera and Amaya are the top GMA-7 programs that made it to the list of overall top 30 programs in Urban Luzon, based on Nielsen TV data.


"Broadcast giant GMA Network, Inc. (GMA) reinforced its leadership in nationwide ratings this October 2011, according to data of the industry’s most widely trusted ratings service provider Nielsen TV Audience Measurement.

"Based on full October data (October 23 to 31 based on overnight readings) nationwide, GMA posted an average of 35.3 total day (6am-12mn) household audience share points, or an impressive 5.8-point lead over ABS-CBN’s 29.5; and a whopping 18.5-point margin over TV5’s 16.8 points.

"Using the assumption that there are five viewers per household, GMA’s lead would mean that it had about 1.1 million more viewers from all over the country than ABS-CBN; and 3.4 million more viewers than TV5 in October.

"In fact, GMA was the only television station that grew its ratings record across all timeblocks in the country’s key areas in October relative to September.

"In contrast, competitor ABS-CBN dropped its nationwide ratings performance in all day parts: morning, afternoon, and primetime. TV5, on the other hand, showed no substantial month-on-month improvement in its ratings performance.

"GMA’s strong win nationwide was most pronounced in the afternoon block, where it posted a double-digit advantage over its competitors this October.

"GMA had 14 entries in the list of overall top 30 programs in National Urban Television Audience Measurement (NUTAM). Longest-running noontime show Eat Bulaga, which ranked third on the list, was the only daytime program that made it to the top five. ABS-CBN’s counterpart program, Happy Yipee Yehey!, was nowhere in the said list.

"Similarly, in the viewer-rich areas of Urban Luzon (which comprises 77% of total television households nationwide) and Mega Manila (which comprises 58% of total television households nationwide), GMA registered impressive ratings performance from daytime till primetime in October.

"In Urban Luzon, GMA finished the said month with 38.9 share points, dominating ABS-CBN’s 25 points and TV5’s 17.8 points.


"GMA’s lead over ABS-CBN translates to almost two million more viewers. Over TV5, GMA had about three million more viewers.

"There were 18 GMA programs that made it to the list of overall top 30 programs in Urban Luzon. Eat Bulaga, Munting Heredera, Amaya garnered the top three spots. Other Kapuso programs that made it to the top 10 list were Kapuso Mo , Jessica Soho, 24 Oras, Iglot, Pepito Manaloto and Time of My Life.

"In Mega Manila, GMA posted its highest margins in total day household audience share points with 39.8 as against ABS-CBN’s 23.2 points and TV5’s 18.8.

"In this Kapuso-bailiwick, GMA had 1.8 million more viewers than ABS-CBN; and 2.3 million more viewers than TV5.

"There were also 18 GMA programs that made it to the top 30 programs in Mega Manila. Eat Bulaga, Munting Heredera, and Amaya were still the top three frontrunners. Kapuso Mo , Jessica Soho, Iglot, Time of My Life, 24 Oras and Pepito Manaloto likewise made it to the top 10 list.

"The Nielsen TV Audience Measurement used by GMA is also used by 21 companies including two other local networks, namely, TV5 and Solar Entertainment; Faulkner Media; CBN Asia; 13 advertising agencies and three regional clients. On the other hand, ABS-CBN is the only local major TV network reportedly subscribing to Kantar Media, formerly known as TNS.

"In Mega Manila alone, the Nielsen TV Audience Measurement has a sample size of 800 homes as compared to Kantar Media’s 770 homes. Nationwide, Nielsen has a total sample size of 2,005 homes compared to the lower sample size of 1,370 utilized by Kantar Media."

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