Top product endorser Aga Muhlach headed for the United States in March 2006 to visit Jollibee stores in California. The trip also served as a belated honeymoon for Aga and his wife, Charlene Gonzalez.
Top executives of Jollibee Foods Corporation—including Inez Reyes, vice-president for marketing—accompanied the couple.
“We started our road show in the San Francisco area, visiting San Jose, Union City, and Daly City stores,” Ms. Inez reports. “We then flew to L.A. and visited the stores in Carson City, Eagle Rock Mall, and Beverly Boulevard.”
“I’m just grateful that I’ve been part of the Jollibee family for 12 years now,” says Aga. “And I’m even prouder of the fact that the country’s number one fast-food chain is now expanding outside the Philippines, particularly in the U.S.”