GMA-7 is "aware" of alleged bribery of panel homes in Visayas

by Julie E. Bonifacio
Dec 19, 2007
A copy of a letter from AGB Nielsen Philippines' General Manager to GMA-7's Vice-President for Research, in reference to the alleged tampering of metered households in the Visayas region, is now in circulation.

Patuloy na lumalawak ang isyu ng suhulan diumano sa TV ratings pagkatapos lumantad ang isang informant na lumapit sa ABS-CBN para ibunyag ang pinakamalaking kontrobersiya ngayon sa TV industry. Simula pa lang daw ang paglantad ng informant para sa mas matitindi pang ebidensiya na posibleng magdidiin sa "network" na sangkot sa suhulan.



First week of December ay nagpadala na raw ng sulat ang ABS-CBN sa AGB Nielsen Media Research Philippines, ang ahensiya na binabayaran ng mga TV network para maglabas ng data report ng mga programa sa telebisyon na pinapanood ng local viewers.

Sumulat ang ABS-CBN sa AGB Nielsen upang ipaalam na nakatanggap sila ng report na may katiwaliang nagaganap sa pagkalap nila ng ratings sa Bacolod at hiniling din nila na pansamantalang ipatigil ang pagpapalabas ng data. Hindi ito ginawa ng AGB Nielsen kaya nagdesisyon ang ABS-CBN na magsampa ng civil case laban sa naturang media research company noong December 14.

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Kahapon, December 18, ay nakatanggap kami ng kopya ng isang sulat para kay Ms. Sheila Tan," Vice-President for Research ng GMA Network, Inc., mula sa AGB Nielsen Media Research General Manager na si Ms. Maya E. Reforma dated December 3, 2007. Narito ang nilalaman ng sulat:



"It has come to our attention that certain activities being conducted by your company in Visayas have led to some of our panel homes being contacted by your employees or representatives.



"As users of our data, I am sure you are aware that maintaining the security of our panel homes is fundamental to ensuring the integrity and credibility of our TAM [TV Audience Measurement] service in the Philippines. Any contact with the panel homes, whether intended or unintended, is unacceptable and we have no option but to fully evaluate the extent of the panel home intervention and its impact on the ratings data. Depending on our findings, we may suspend the ratings data in a specific region.

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"Because of the seriousness of this matter, we have a responsibility to advise the industry of what has happened and what action we plan to ensure the dependability of our TAM service. We also intend forming an evaluation group comprised of major agencies and advertisers to assist our investigations and work with us to formulate an effective approach to panel security.



"To assist us in our inquiry, I would be grateful if you could provide answers to the following questions:

1. What type of activities have been conducted by GMA in Visayas?
2. In what specific barangays and municipalities have [these] been conducted?
3. Since when have these activities been conducted?
4. Have the same or similar activities been conducted in Mindanao? In what specific areas and when?
5. Do you agree that protecting the identity of the panel homes is of utmost importance to maintaining a credible TAM service?
6. Is GMA prepared to endorse any industry initiatives to protect the identity of panel homes?"

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Ang sulat daw na ito ang magpapatunay na bago pa man magsampa ng kaso sa korte ang ABS-CBN laban sa AGB Nielsen ay posibleng nakarating na ang sulat na ito sa GMA-7. Taliwas ito sa naunang report na hindi aware ang Kapuso network na may alingasngas na tungkol sa isyu ng suhulan diumano sa ratings.

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A copy of a letter from AGB Nielsen Philippines' General Manager to GMA-7's Vice-President for Research, in reference to the alleged tampering of metered households in the Visayas region, is now in circulation.
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