La Vida Greta: Gretchen's super kikay kit!

Dec 27, 2007
"Is that all hers?" a beauty editor at Summit Media gasps. "She can open her own store!" We make innumerbale requests over several months for Gretchen to bring her make up stuff to YES! beauty and fashion shoot. When she finally relents, it is us who are floored by the quantity and quality of the cosmetics that La Greta owns. (YES! January 2007 issue)

During the photo shoot, what stuns us most in Gretchen Barretto’s glamour gear isn’t her clothes—that’s a given—but her shoes and cosmetics. She has an array that includes the Japanese brand Shu Uemura, European brands Chanel and Dior, and American brands Bobbi Brown and Laura Mercier, to name a few.


Cosmetic brands have specific characteristics, depending on their country of origin. Japanese brands are known for having good foundation. European brands are distinguished by their excellent packaging, says Preview beauty editor Agoo Azcuna-Bengzon: “Like, the compacts are made of gilded gold. They’re particular also about the fragrance of the product.” American-made make-up products are versatile and can be used in a variety of ways. Says Agoo: “They like all of those mga all-in-one compacts—a stain for the lips, cheek, and eye.”


Here in the Philippines, women are make-up-crazy, but they are not as adventurous with color as their Asian neighbors. “Here, medyo ano, e, still on the neutral side,” says Agoo. “So, if women experiment, it’s really something they think about, not something they do every day. Whereas in Japan, Korea, and Hong Kong, every day is a new look.”

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"Is that all hers?" a beauty editor at Summit Media gasps. "She can open her own store!" We make innumerbale requests over several months for Gretchen to bring her make up stuff to YES! beauty and fashion shoot. When she finally relents, it is us who are floored by the quantity and quality of the cosmetics that La Greta owns. (YES! January 2007 issue)
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