Nabalitaan ng PEP (Philippine Entertainment Portal) na bukas, February 21, KC Concepcion is scheduled to sign on as National Ambassador Against Hunger ng United Nations World Food Program (WFP). Ito'y pagkatapos ng successful visit niya sa Pikit, North Cotabato last February 18, para sa Food for Education program ng WFP. Mismong sa UN office gagawin ang by-invitation-only event sa buhay ni KC.
Bago ito, KC went through a three-month screening process and got approved by three offices: Rome, Vatican, and Thailand. Pangatlo lang siya from Southeast Asia na napili for the job.
Kasama na si KC sa illustrious line ng celebrity endorsers, spokespersons, and ambassadors who advocate the eradication of hunger—Drew Barrymore, Penelope Cruz, philanthropist Warren Buffet, and U.S. model Lauren Bush. Lahat sila, sumusuporta sa UN World Food Programme na tumutulong sa pagkakaroon ng increased awareness sa problemang ito at tumulong din sa food distribution.
Sabi ni KC, "One of the things we wanna do sana is to make the issue of hunger as important as the issue of aids and poverty. I want sana to have hunger and malnutrition covered in the media at least once a week because it's an issue that is just as important [as poverty], or even more so, but no one is paying too much attention to it. That's part of my job...to help WFP work to put the issue of hunger at the center of Philippine policy work."