Ruffa Gutierrez apologizes to showbiz press

by Karen A.P. Caliwara
May 3, 2008
Ruffa Gutierrez has been included in Pantene's "Most Beautiful" ad campaign twice already. The first time was in 2006, when the "prima donna" issue surfaced, and this year, when the press walkout took place. She kept mum on the Gretchen-Dawn feud. Is she going to reveal the behind-the-scenes story this time?

It's been almost a week since the "walkout incident" at the Pantene's Most Beautiful launch. Showbiz reporters, photographers, and cameramen were then supposed to have a one-on-one interview with the shampoo's newest batch of endorsers for its Most Beautiful ad campaign—Ruffa Gutierrez, Judy Ann Santos, Claudine Barretto, and Gretchen Barretto. But for some unknown reason, it took quite some time for the four ladies to emerge from the ladies' room of Hotel Intercontinental Manila.

One of the organizers told PEP (Philippine Entertainment Portal), the beautiful women had a costume change. This was seconded by Judy Ann Santos in her interview with Nelson Canlas.

"Just so maklaro lang," Juday said. "We just went to the washroom just to change, retouch, and freshen up. Para paglabas namin, maayos pa rin since ‘Most Beautiful' nga ang nire-represent namin. Ayaw naman naming lalampot-lampot pa kami 'pag lumabas kami. Gusto naming iklaro na hindi kami ikinulong sa kuwarto at hindi rin kami pinigilang magpa-interview sa media."

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A source, however, claimed that Gretchen reportedly did not like one of the questions of host-columnist Ricky Lo, one of the few who was able to secure an interview. As a result, La Greta allegedly went rushing to the ladies' room, with sister Claudine, friend Ruffa, and Judy Ann immediately following her.

When PEP sent a text message to Ruffa the day after the event, her reply was, "Kaloka!" The host-actress also said she would wait for the press statement of Pantene.

The same day, PEP staff writer Nerisa Almo's article titled "Showbiz press walk out on shampoo brand’s launch" was put out, Pantene—through its events' arm Capri—explained what happened.

"Unfortunately because of the huge number of media guests, it became difficult to communicate to everyone that the interviews will continue. In fact, the four women stepped back out and resumed granting interviews just as some media were leaving. For the TV and print media who were left behind, the four endorsers continued to do interviews for the next hour."

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Today, May 3, Ruffa sent PEP this text message: "I would like to apologize to the members of the press, most of whom are my friends and whom I grew up with."

She also told PEP she'll share her account of what really happened on The Buzz tomorrow.

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Ruffa Gutierrez has been included in Pantene's "Most Beautiful" ad campaign twice already. The first time was in 2006, when the "prima donna" issue surfaced, and this year, when the press walkout took place. She kept mum on the Gretchen-Dawn feud. Is she going to reveal the behind-the-scenes story this time?
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