Dr. Vicki Belo plans global campaign for Belo Medical Group

by Julie E. Bonifacio
Jun 20, 2008
Dr. Vicki Belo with Belo Medical Group endorser Ruffa Gutierrez, whom she says represents the total package of a Belo beauty.

Usap-usapan sa launching ni Ruffa Gutierrez bilang endorser ng Belo Medical Group noong Wednesday, June 18, na napakalaki ng talent fee na ibinayad sa kanya ni Dr. Vicki Belo para iwanan ang dati niyang ini-endorse na beauty clinic.


In fact, mismong ang ina at manager ni Ruffa na si Annabelle Rama ang nagsabi sa presscon na inaalok pa ng P10 million deal si Ruffa ng dati niyang beauty clinic. Pero iba rito ang Belo Medical Group, pahiwatig ni Dr. Belo:

"Belo never really buys endorsers. As you can see, most of these people are really our patients. We don't go around, you know, paying people to become our endorsers. So, usually, she comes to our clinic first and then we approach them and say, ‘Baka you want to become an endorser and make it official already?'"

Anong particular treatment or product sa Belo Medical Group ang ini-endorse ni Ruffa?

"Si Claudine [Barretto], smart lipo. Katrina [Halili] is agua lipo. Actually for Ruffa, she's going to be a bit different because she's more of a corporate endorser. More like the person who...she is not after this for the service thing. But you know, for us she fits the total package of a Belo beauty and she will have a very big campaign.

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"You will see nakakagulat na billboard sa EDSA. Ang problem lang siguro, medyo marami lang ang endorsers namin so, mahina ang campaign for each person.

"But we're going to launch after Ruffa, another endorser in about a month for the non-surgical [services]. We have a new Belo shaper using ultrasonic energy to melt fat. Very effective to those who are afraid of having liposuction. Non-surgical po ito. Ruffa muna for one month and then we'll launch the next star.

"My purpose in life, as you can see, is not only for Belo, but for the Philippines to be recognized around the world as an important player in the beauty industry. That's why, you know, we buy the best machine, I go abroad and give papers, I give talks. Para malaman naman ng buong mundo na hindi naman tayo 'third world' pagdating po sa pagpapaganda. And I'm so happy because the Belo Essentials products have become a big hit not only locally, but I know in the Middle East it's popular. That's why my CEO po, si Mr. Eric Soriano, the reason why he's on board is because he will be the one to bring Belo Medical Group and Belo Medical Products global."

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Si Ruffa raw ang endorser ng buong Belo Medical Group.

"Actually, si Ruffa hindi nagpapa-surgery yan. Gusto niya non-surgical. E, marami na kami ngayong machine na non-surgical skin tightening. But she is in the right weight and everything. Kaya lang merong stretch marks ng konti, tini-treat.

"Then, of course she's in her 30's. Her idea kasi is smart. I-maintain niya what I look like now. Para hindi may malaking procedure in the future. Nasa clinic siya every week. Kung ano lang ang ginagawa? Small things."

Napansin lang ng iba na naging kahawig na ni Ruffa ang isa pa nilang celebrity endorser na si Sarah Geronimo sa poster niya with Belo.

"Talaga? Same photographer ba?" tanong ni Dr. Vicki sa kanyang staff.

Dahil si Ruffa ang endorser ng buong Belo Medical Group, mas mataas kaya ang talent fee niya kaysa kay Sarah?

"Hindi. Hindi definitely yun.Talagang ano, wala... No comment na lang about TF. But I promise you it's not big."

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Next week ang kapatid naman ni Ruffa na si Richard Gutierrez ang susunod na ila-launch bilang endorser ng Forever Flawless na pag-aari rin ni Dr. Belo.

Samantala, kinumpirma rin ni Dr. Belo na ang international star na si Billy Crawford ang most recent endorser na pumirma sa kanila ng kontrata.

"We're going global and Billy is an international star. You know, when I was in Paris about two years ago, I was so impressed kasi in a Virgin Records Studio bar, pagpasok ninyo po, lahat-lahat talaga ng picture, puro Billy Crawford and kilalang-kilala siya sa Europe.

"I think Billy is trying to make it in the States, so as part of the global thrust of Belo, because we're planning to put up branches in the U.S. and Middle East...so, I think Billy Crawford is perfect as an endorser also, kasama si Ruffa," pagtatapos ni Dr. Belo.

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Dr. Vicki Belo with Belo Medical Group endorser Ruffa Gutierrez, whom she says represents the total package of a Belo beauty.
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